2020 PPAI Expo Recap
As always is the case, the 2020 PPAI Expo was filled with outstanding education, exciting promotional products, industry networking, education, and a lot of fun! We had the entire Connect the Dots Promotions team there for the Expo and we had the opportunity to experience a lot.
The CTD team learned about the Power of Sustainability and giving back within the promotional products industry. The promotional products industry must look at sustainable and valuable ways to strategically use promotional products because, when done the right way, promotional products are an extremely valuable advertising medium that is better than many others. One great example of a company doing promotional products in a sustainable way with social responsibility in mind is Sandmar. We love their products and their drive to be a part of the solution rather than the problem by reducing waste and implementing better corporate sustainability efforts.
We also had the opportunity to hear from Ben Nemtin, author and co-founder of The Buried Life movement. He had an incredible and inspiring story that we highly recommend you look into if you have the opportunity to do so. The big takeaway: Don’t live a buried life, don’t bury your passions and dreams. At Connect the Dots Promotions, we can confidently say that we are passionate about what we do and we want to help you live an unburied life too!
We at Connect the Dots are still on a high from our very own Karie Cowden receiving the PPAI Pyramid Award at the 2020 PPAI Expo in Las Vegas. The PPAI Pyramid Award honors creative excellence in the promotional products industry. It also recognizes dependable suppliers, outstanding promotions, creative campaigns, and exceptional craftsmanship. The entire expo was a great experience but it was an incredible honor to be recognized for our hard work and dedication to excellence.
PPAI Pyramid Award Recognition from PPAI:
“In an effort to create sizzle and increase funds for UMOM New Day Centers, Connect the Dots Promotions pitched a rebrand of the current End Homelessness Walk to feature a Guinness World Record attempt. Refreshing the logo from a tennis shoe to a pair of flip-flops and updating the event name to “Walk the Walk to End Homelessness,” along with providing attendees with branded flip-flops and t-shirts, allowed the event to take on a new life. The flip-flop 1K world record attempt helped UMOM New Day Centers in attracting new donors and raising awareness by connecting all advertising mediums.”
The PPAI Pyramid Award Demonstrates Why You Should Work with Connect the Dots
This award beautifully demonstrates what can happen when you allow Connect the Dots Promotions to coach and help you with your business, brand, event, or marketing and promotional efforts. For UMOM, giving and donations had plateaued and by implementing our marketing and promotional strategy, they experienced a 60% increase in giving!
We work closely with our clients and put a substantial effort into creating dynamic partnerships that, when clients fully buy-in, facilitates creativity and growth! If you are ready to grow your business, brand, or event, Connect the Dots Promotions has the team, creativity, and network to produce exceptional results!
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