It’s Never Too Early to Plan Your 4th Quarter Employee & Client Promotional Product Gifts
It may only be August but the 4th Quarter is almost here and that means it is time to start planning ahead! Any companies give out gifts to their employees and clients during the 4th Quarter, often for the holidays, but as year-end gifts as well. You might be thinking that it is way too early to be thinking about holiday and end-of-year gifts but if you start planning now it will make your marketing more effective and be more cost efficient as well.
Plan Ahead Maximizes Your Marketing Efforts
Planning ahead will not only give you peace of mind (though this should not be underestimated!), it will maximize your marketing efforts. First, every single business will be ordering holiday and end-of-year promotional products during the 4th Quarter and that means it will take longer to fulfill those orders. Don’t get stuck at the last minute paying more for a promotional product that is not ideal for your business or marketing goals just because you are in a rush. Plan and order your holiday promotional products in advance and you will have the exact promotional products you want when you need them.
Planning Ahead Maximizes Your Marketing Budget
Additionally, by anticipating the type of promotional product(s) you would like to customize for employees or clients, you will have the ability to budget accordingly. By planning ahead you do not have to worry about paying rush order fees or a supplier being unable to fulfill your order. By the time the 4th Quarter rolls around, your annual budget may have shifted and you may either have more or less in your budget than you anticipated at the beginning of the year. With enough advance, you can adjust and plan ahead to maximize any marketing budget.
Planning Ahead Let’s You Get Creative with Marketing
Also, planning a marketing calendar months in advance can feel like work but it makes it much easier to get creative with marketing. Why not try giving your 4th Quarter promotional products to clients and employees at Halloween or Thanksgiving, rather than at the end of the year? Sometimes an unexpected and creative promotional product can make all the difference in terms of impact and brand recognition. And, you will stand out more from your competitors if you get more creative with your marketing efforts. There are so many ways to use promotional products creatively around fun holidays, as thank you’s, or for any other 4th Quarter event your business has planned. If you need help planning your 4th Quarter promotional products or are looking for some unique and creative ways to market your brand, Connect the Dots Promotions can help you turn your 4th Quarter marketing into a success!
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