The 4th Quarter Is Coming- Time To Start Planning for Holiday Employee & Client Gifts

It’s Never Too Early to Plan Your 4th Quarter Employee & Client Promotional Product Gifts

4th Quarter MarketingIt may only be August but the 4th Quarter is almost here and that means it is time to start planning ahead!  Any companies give out gifts to their employees and clients during the 4th Quarter, often for the holidays, but as year-end gifts as well.  You might be thinking that it is way too early to be thinking about holiday and end-of-year gifts but if you start planning now it will make your marketing more effective and be more cost efficient as well.

Plan Ahead Maximizes Your Marketing Efforts

Planning ahead will not only give you peace of mind (though this should not be underestimated!), it will maximize your marketing efforts.  First, every single business will be ordering holiday and end-of-year promotional products during the 4th Quarter and that means it will take longer to fulfill those orders. Don’t get stuck at the last minute paying more for a promotional product that is not ideal for your business or marketing goals just because you are in a rush.  Plan and order your holiday promotional products in advance and you will have the exact promotional products you want when you need them.

Planning Ahead Maximizes Your Marketing Budget

4th Quarter MarketingAdditionally, by anticipating the type of promotional product(s) you would like to customize for employees or clients, you will have the ability to budget accordingly.  By planning ahead you do not have to worry about paying rush order fees or a supplier being unable to fulfill your order.  By the time the 4th Quarter rolls around, your annual budget may have shifted and you may either have more or less in your budget than you anticipated at the beginning of the year.  With enough advance, you can adjust and plan ahead to maximize any marketing budget.

Planning Ahead Let’s You Get Creative with Marketing

Also, planning a marketing calendar months in advance can feel like work but it makes it much easier to get creative with marketing.  Why not try giving your 4th Quarter promotional products to clients and employees at Halloween or Thanksgiving, rather than at the end of the year?  Sometimes an unexpected and creative promotional product can make all the difference in terms of impact and brand recognition.  And, you will stand out more from your competitors if you get more creative with your marketing efforts. There are so many ways to use promotional products creatively around fun holidays, as thank you’s, or for any other 4th Quarter event your business has planned.  If you need help planning your 4th Quarter promotional products or are looking for some unique and creative ways to market your brand, Connect the Dots Promotions can help you turn your 4th Quarter marketing into a success!

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Karie Cowden

Founder & President at Connect the Dots Promotions
Karie Cowden is the Founder and President of Connect the Dots Promotions and has extensive experience working with local and national clientele across all industries. She has sold every promotional product known to mankind in her over 22 years in the industry. Karie has worked in all aspects of the promo business including a 6 year stint with the Phoenix Suns and AZ Diamondbacks. In those many years she has developed extensive experience, industry knowledge, wonderful partnerships and strategic relationships. In 2008 she was the youngest person to be voted on to the Board of Directors for the Promotional Products Association International, by her peers. In 2009 she figured she knew enough to run her own company and hasn’t looked back. Karie is married with two beautiful daughters and one black lab named Betty.
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About Karie Cowden

Karie Cowden is the Founder and President of Connect the Dots Promotions and has extensive experience working with local and national clientele across all industries. She has sold every promotional product known to mankind in her over 22 years in the industry. Karie has worked in all aspects of the promo business including a 6 year stint with the Phoenix Suns and AZ Diamondbacks. In those many years she has developed extensive experience, industry knowledge, wonderful partnerships and strategic relationships. In 2008 she was the youngest person to be voted on to the Board of Directors for the Promotional Products Association International, by her peers. In 2009 she figured she knew enough to run her own company and hasn’t looked back. Karie is married with two beautiful daughters and one black lab named Betty.

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