Attending the 2018 PPAI Expo
The team at Connect the Dots Promotions was excited to attend the 2018 PPAI Expo in Las Vegas, Nevada. It was a fun and thrilling event, as always. And, we are so excited to share what we saw and experienced.
If you are not familiar with the PPAI Expo, it is a promotional product industry expo. PPAI Expo explains why the event is one of the industry’s largest events and the 2018 PPAI Expo attracted so many people, “In 2018 The PPAI Expo brought more than 12,000 distributors from nearly 4,000 companies together under one roof for the five-day event.The PPAI Expo features more than 1,200 exhibiting companies showcasing more than a quarter million products over 1,000,000 square feet of the Mandalay Bay Convention Center, the fifth largest convention center in the U.S. Serving as the yearly launch pad for both suppliers and distributors, The PPAI Expo provided a forum for all to connect, experience new products, network and conduct strategic business meetings. Engaging all stakeholders in one venue, it remains the single most important event of the year for the promotional products industry worldwide.”
What We Saw at the 2018 PPAI Expo
This year there were new products and new branding ideas that will inspire us as we continue to serve our clients this year. One big theme that we think is incredibly important is a holistic approach to branded material. The idea behind it is that rather than ordering different, disjointed branded promotional products, you choose a holistic approach to branding for a more cohesive experience for the end user.
One of the best ways to successfully implement a holistic approach to branding is to anticipate the year ahead. In doing so you can strategically plan your marketing calendar accordingly. This will give you time to determine your marketing priorities and order your branded items in advance. By planning in advance you will have time to develop different marketing concepts for both employees and customers. Finally, you can find ways to make them integrate into one cohesive marketing strategy.
In addition to holistic marketing, we saw some fun promotional products. These could be great ways to recognize employees, use as loyalty incentives, or to give as gifts to clients/customers.
For your high-end client, as a loyalty incentive, or as a nice employee recognition gift, you cannot go wrong with custom branded speakers.
Want to add a fun layer of branding to your branded environment at a trade show – why not order some custom inflatable boost balls for people to sit on while they experience your brand and products.
Ready to recognize a “rockstar” client or employee? These custom made record-themed promotional products are a fun and exciting way to do so!
Final Thoughts on the 2018 PPAI Expo Experience
We always love attending the PPAI Expo and the 2018 PPAI Expo certainly did not disappoint. There were so many new products and new ideas to experience at the Expo. And, best of all – we have brought that experience and inspiration home to our clients. The PPAI Expo is also a great time to make industry connections, network, receive education, and more – and that is exactly what we did this year at the Expo. We look forward to sharing what we learned with our clients throughout the year and can’t wait for the next PPAI Expo!