25Jun/18

High ROI on Promotional Products

What Type of ROI Can Promotional Products Offer?

When choosing marketing and promotional products, it is common to wonder what the ROI (return on investment) will be.  While this is understandable, there is no set formula for what works best in marketing.  It is impossible to predict what a promotional product’s “ROI” will be, particularly because in marketing there are different types of promotional product ROI.  To label a return on investment as only monetary would be significantly simplifying the impact that promotional products can have for your business.

What Exactly Constitutes ‘ROI’?

First, it is important to establish what ROI can mean for your business.  There is obviously monetary ROI – when a promotional product converts to a sale.  But, promotional products can also foster goodwill and enhance and extend your branding efforts.  Think about the marketing real estate of someone’s desk.  If someone sits at their desk every day then that is tremendous opportunity to market your brand if you can take up even a small portion of that real estate.  Calendars, notepads, mousepads, mugs, Bluetooth speakers, pens, and more that sit on everyone’s desks can be custom branded. Each time that person sits down at their desk they will see your logo.  This creates brand recognition/recall, fosters goodwill because they remember that you gave a gift, and may just be the reminder they need when they need your product or service to give you a call.  That is tremendous and diverse ROI!

Diversify Your Definition of ROI to See the True Potential of Promotional Products!

In addition to utilizing someone’s desk real estate, you can strategically use promotional products as creative marketing tools that create brand recognition and help you grow your social media presence.  Branded wearable promotional products are great to hand out at events.  You can encourage people to snap a pic and tag you so that they can win a prize.  Another fun way to increase social media engagement is to encourage people to snap a picture with your logo any time they see it.  For example, if they are out at the bank or a local restaurant and see your branded pen on the counter, they can take a picture of it and tag your social media profile to win a prize.  This enhances the ROI on a relatively small investment in a promotional pen and creates a grassroots marketing movement for your brand.  When discussing branded promotional product ROI, it is important to look at all the different ROI types and potential with any given item so that you can maximize your marketing budget!

10Jun/18

4 Kids Promotional Products You Should Customize for Marketing

All it takes is one look at advertising on television, apps and social media to see that promoting to kids is a good idea.  Any time you can gain favor with a child you will probably gain favor with their parents as well.  And, it is those parents that have the buying power.  Even if your brand is not necessarily geared towards children (or not even remotely), it is likely that a good percentage of your clients have children.  If you custom brand products specifically geared towards children, particularly products they are likely to use, it is just another effective way to keep your brand in front of clients and reinforce brand recall.  The more your brand is in front of clients the more likely they are to come to you the next time they need your product or service.  Additionally, if you host a kid-friendly event, run a school, daycare, gym, camp, or anything else where kids may be members, students or just participate, having branded products for children is always a good idea.  Below are 4 fun kids promotional products that would look great with your custom branding on them.

4 Kids Promotional Products You Should Customize for Marketing

  1. Color Changing Cups
      • These 17oz cups are fun, easy to customize, and are something every kid will want to use every day!  Think of the marketing potential of having this cup sit on your client’s table every day!  The cups change color when you put a cold beverage in them and your kids will be amazed at their coloring changing power!
  1. Stress YoYos
      • Fun and multi-purpose!  What more could you want in a promotional product?  They can be squeezed like a normal stress ball or they can be flung around like a bungee.  Kids (and adults!) love them and they look great with a logo printed on them.  They come in different athletic ball styles also they make a great gift for sporting events, field days, kids camps, etc.
  1. Youth Sunglasses
      • Everyone needs an extra pair of sunglasses and what is more fun for kids than a colorful pair of sunglasses?  These are great for any event, for medical or dental practices that see children, school events, fundraisers, fun runs, or any other event you can imagine.  They are in a smaller size to ensure they can fit a child’s head and serve as a great mobile marketing tool since your brand will travel with them wherever they are worn.
  1. Kites
      • Flying a kite is a favorite pastime for children for as long as anyone can remember.  What is better than grabbing kite on a windy day and watching it twirl around.  And, your brand will sore through the air, reminding the child and their parents of your generous, fun and unique gift while creating priceless memories.
24May/18

4 Technology Promotional Products

Time after time it has been proven that promotional products are an effective marketing tool.  Decade after decade, promotional products work to foster goodwill, encourage patronage, reinforce branding, and market your business.  And while most promotional products are very effective (even many unexpected products), over the years, we have seen a myriad of promotional products that just don’t work.  When you invest in promotional products you want them to actually work and provide a good return on investment (regardless of what metric you use to measure ‘return’).  Often, promotional products that are effective are ones that get used on a regular basis.  And, one type of promotional product that is sure to get used frequently is a technology-driven promotional product.  At Connect the Dots Promotions, we are always excited to see new and exciting tech promotional products that we can share with clients who want to take their marketing to the next level.  Below are 4 cool technology promotional products that may help take your business marketing to the next level.

4 Technology Promotional Products

  1. Allocacoc PowerCube™ Original USB
      • technology promotional productsEveryone is carrying around at least one piece of technology at almost any given moment of the day.  And the rest of the day most everything we use is electronically-powered technology.  Because of that, we all need reliable, functional, efficient and effective means to power our technology.  ThePowerCube can be used as a standalone power source or the expand the PowerCube Extended or Extended USB.  Not only does it supply traditional outlets but USB ports as well.  This is a space-saver that, when custom branded, is sure to be not only useful but an effective marketing tool.
  1. Get Together™ Bluetooth® Speaker
      • technology promotional productsEveryone needs a portable, wireless bluetooth speaker.  It is practically a necessity and is incredibly useful for home use, office use, poolside, etc.  With exceptional Bluetooth reception, easily connect a wireless device even from a distance and enjoy music anywhere you are!  When customized everyone will be having a great time and will see your brand as the reason for enjoying high-quality music.
  1. Hive™ True Wireless Portable Surround Sound Speaker
      • technology promotional productsStand out from the marketing crowd and make a memorable impact with the Hive True Wireless speaker.  Not only does the Bluetooth pair with any mobile device from a 33 ft. Range, it provides 6 hours of playtime and can be combined with multiple other Hive devices for surround sound!  Further, it is wall-mountable for extreme convenience and efficiency.  Nobody will be able to forget your brand when you use the Hive True Wireless Portable Surround Sound Speaker.
  1. Onyt™ App-Enabled Smart Button
      • technology promotional productsWant convenience at the touch of a button?  Don’t we all!  Well, now you and your customers and employees can have it when you custom brand the Onyt!  Onyt is a wireless, app-controlled device that can be custom programmed in a large number of ways to control everyday tasks and make your life easier!  Once programmed, at the press of a button you can call a taxi, turn your stereo on, etc.!  
30Apr/18

Promotional Product Client Spotlight: Jean Briese – Arizona Motivational Speaker

Promotional Products Popsockets CoastersAt Connect the Dots Promotions, we love to shine a spotlight on some of our awesome customers and the exciting promotional products they have implemented in their marketing campaigns.  As a local, woman-owned company, we prioritize supporting local businesses and get particularly excited to showcase other women-owned businesses in Arizona. We recently had the pleasure of working with Jean Briese, a gifted communicator, business leader, sales coach, and life coach.

Jean Briese knows what it takes to succeed in business and life and so we consider it a particular honor that she recognizes the power of promotional products.  Jean ordered both coasters and POPSOCKETS as thank you gifts for her clients and also as follow up gifts with potential clients.

Don’t Just Give a Gift – Give a Branded Gift!

Jean understands the power of an excellent presentation and that goes for promotional products as well.  A gift is always better received in pretty packaging and the packaging represents an extension of your brand as well.  Custom promotional products like coasters and POPSOCKETS are things that are incredibly useful which means that they will provide great ROI since every time a client reaches for them, they will see your branding and be reminded of your generosity and excellent business.

A Personal Touch Makes a Big Impact

In today’s digital, highly automated era, a personal touch goes a long way.  Something as simple as a branded promotional product and a thank you note can have a big impact on a client’s impression of your business and ultimately, client retention.

Inspire, Imagine, Transform

Jean sets out to inspire you, help you imagine, and help you transform your life. If you are in need of high-quality sales coaching, life coaching, or a motivational speaker for your next event, we cannot recommend Jean Briese enough.

09Apr/18

3 Fun Summer Promotional Products for Your Next Event

The warm summer months are quickly approaching and with that comes a lot of fun in the sun.  It is also the time when many companies have an annual picnic to celebrate their team or when schools have end of the year parties.  What better way to make your celebration special than to incorporate custom promotional products? It can be a fun way to enhance the celebration and really make people feel special.  There are so many fun and unique products for every budget that celebrate the summer season and show your appreciation to your employees, clients, or students.  Below are 3 fun summer promotional products that we at Connect the Dots promotions recommend for your next event.

3 Fun Summer Promotional Products for Your Next Event

  1. Frame It! Beach Towel
  • summer promotional productsEverybody needs a beach towel whether they live near a beach or not.  Beach towels are incredibly useful for the beach but they are also useful for the pool or the park.  The best part about a beach towel is that you know it will get used, time and time again.  And, if it is custom branded like the Frame It! Beach Towel then every time it is used not only will the recipient be reminded of your generous gift, but your brand will be promoted to anyone nearby with each use.
  1. Flyer & Miniball Kit
  • Summer promotional productsIf you are having a family-oriented gathering such as a picnic, beach day, or another fun corporate event, a flyer and miniball promotional product kit is the perfect gift.  With a water bottle, inflatable ball, and throwing disc, the fun will continue on from the day of the event and beyond while simultaneously promoting your brand and creating brand recognition.
  1. BBQ Gift Set
  • Summer promotional productsThe perfect gift to give to employees or clients at any company BBQ or summer client appreciation event is a BBQ gift set.  Summer is the time that everyone grills and most people can always use a new set of handy BBQ utensils.  The kit comes with a party Kooler, apron, pot holder and oven mitt, spatula, fork, tongs, and grill brush.  It is a generous gift that is sure to impress and be used often.  The gift sets are available in a variety of colors to coordinate with any brand or school colors.
09Mar/18

3 Women’s Wearables for Your Next Marketing Campaign

In honor of National Women’s Day, which we celebrated on March 8th this year, we thought it would be fun to feature some promotional products specifically designed for women.  At Connect the Dots, we are proud to be a woman-owned and woman-operated company.  There are so many great promotional products designed for a wide array of interests or themes and we are excited to show off some great women’s wearables that can be customized for any campaign, promotion, or business.  Wearables are a great way to get your branding out to the masses because each woman that wears it is literally a walking billboard.  Spread the word about your business, new product, or awesome campaign with something comfortable, well-made and impactful!  And, while a branded polo shirt has been an industry staple for a long time, there are many modern styles for women that not only beautifully display your branding but are fashion-forward and stylish. Below are 3 great women’s wearables to consider for your next marketing campaign.

3 Women’s Wearables for Your Next Marketing Campaign

  1. Port Authority® Ladies Concept Shrug
  • Women's WearablesThis stylish shrug looks like you just got it from the local department store or boutique but it is actually a promotional wearable that can be customized with your branding or logo. Do you live in a chilly climate or have customers that do?  This will be a wardrobe staple.  Do you work in an office that always seems to be a bit chilly (like most offices are!)?  This is the perfect layering piece!  This shrug is available in multiple beautiful colors and a wide range of sizes to accommodate any business’ needs.

 

  1. OGIO® – Crush Henley
  • Women's WearablesThe OGIO Crush Henley is made of beautiful fabric that has stay-cool wicking technology.  The shirt offers wearers a modern, stylish cut in black, gray and an assortment of jewel tones.  It is available in an assortment of sizes and looks great when imprinted with any logo.

 

  1. New Era® Ladies Heritage Blend Hoodie Tank
  • Women's WearablesThe New Era Ladies Heritage Blend Hoodie Tank is the kind of modern tank that would look great alone or layered with other pieces.  And, it has a cool style that will appeal to any age or marketing demographic. It is made of extra-soft fabric so it is incredibly comfortable while still being very flattering.  The front pouch pocket is a fun detail that also will keep your hands warm and comfortable.
13Feb/18

InfinityHR Creates a Branded Environment with Promotional Products

At Connect the Dots Promotions it is our pleasure to work with clients to strategically enhance their marketing campaigns.  We are fortunate to have many clients that are not only great to work with but with whom it is fun to collaborate on unique and exciting promotional products. We believe strongly in supporting local businesses which is why we are excited to share about a locally-based company – InfinityHR.

Connect the Dots Client Spotlight: InfinityHR

InfinityHR Branded EnvironmentInfinityHR provides clients of any size with an online employee benefits enrollment application.  What started as an employee benefits application has grown to include services that include HR solutions, hire to retire, and more – all in one location.  InfinityHR’s integrated solution for human capital management is a powerful and accessible HR software solutions tool.

InfinityHR Creates Branded Environment with Promotional Products

We recently had the pleasure of working with InfinityHR on their marketing and promotional products.  InfinityHR attended a trade show and their trade show display was exceptionally successful because they took advantage of what is known as creating a ‘branded environment.’  Today, many potential customers are inundated with marketing and advertising throughout every minute of their day – whether they realize it or not.  Because of that, businesses must take their promotional products, marketing, InfinityHR Branded Environment PopSocketand trade show displays to the next level to truly draw in a customer and grab their attention.  And, by creating a branded environment, once they are inside your trade show display, every moment of their experience will be an experience with your brand.  Forbes elaborates on why creating a branded environment complete with branded promotional products will attract today’s harder-to-reach clientele, “Millennials are happy to share their feelings about brands on social media and branded events are no exception. In fact, Splash found (and shared in Adweek) that 81% of millennials shared photos on social media at a branded event, 71% used the event’s hashtag, 67% followed the brand on social and 56% signed up for an email list. All of this interaction took place at a branded event where millennials received products such as bottles, t-shirts, hats, glasses, totes or pens. Although branded swag isn’t required for millennials to talk about their branded event experience on social, it does help when it comes to images. Give millennials something to wear and share and they will…Sometimes it can be as simple as having a really unique and cool branded item that millennials are bound to use and want to show off immediately. In this way, branded swag can masquerade as a free product.”

InfinityHR did an outstanding job creating a branded environment and providing clients with exciting and fun swag that they will want to use, wear, and show off!

InfinityHR Branded Interactive Game

InfinityHR Branded Environment Promotional Game

InfinityHR Branded PopSockets & Beverage Holders

InfinityHR Branded Environment PopSocket

InfinityHR Branded Beverage Holders and Pens

InfinityHR Branded Environment Beverage Holder Pens

InfinityHR’s trade show booth was fun, effective and the client interacted with their unique brand from the moment they walked in until the moment they left.  And, because they took fun branded promotional products with them, the interaction with InfinityHR’s brand is limitless.  If you are interested in learning more about creating a branded environment at an event or trade show or ordering exciting promotional products to attract potential products, Connect the Dots Promotions can help!  And, if you are in need of an outstanding application that assists you with employee benefits enrollment, HR solutions, hire to retire, or other services, contact InfinityHR!

30Jan/18

2018 PPAI Expo Recap – Connect the Dots Promotions

Connect the Dots at the 2018 PPAI ExpoAttending the 2018 PPAI Expo

The team at Connect the Dots Promotions was excited to attend the 2018 PPAI Expo in Las Vegas, Nevada.  It was a fun and thrilling event, as always.  And, we are so excited to share what we saw and experienced.

If you are not familiar with the PPAI Expo, it is a promotional product industry expo.  PPAI Expo explains why the event is one of the industry’s largest events and the 2018 PPAI Expo attracted so many people, “In 2018 The PPAI Expo brought more than 12,000 distributors from nearly 4,000 companies together under one roof for the five-day event.The PPAI Expo features more than 1,200 exhibiting companies showcasing more than a quarter million products over 1,000,000 square feet of the Mandalay Bay Convention Center, the fifth largest convention center in the U.S. Serving as the yearly launch pad for both suppliers and distributors, The PPAI Expo provided a forum for all to connect, experience new products, network and conduct strategic business meetings. Engaging all stakeholders in one venue, it remains the single most important event of the year for the promotional products industry worldwide.”

What We Saw at the 2018 PPAI Expo

2018 PPAI ExpoThis year there were new products and new branding ideas that will inspire us as we continue to serve our clients this year.  One big theme that we think is incredibly important is a holistic approach to branded material.  The idea behind it is that rather than ordering different, disjointed branded promotional products, you choose a holistic approach to branding for a more cohesive experience for the end user.

One of the best ways to successfully implement a holistic approach to branding is to anticipate the year ahead.  In doing so you can strategically plan your marketing calendar accordingly.  This will give you time to determine your marketing priorities and order your branded items in advance.  By planning in advance you will have time to develop different marketing concepts for both employees and customers. Finally, you can find ways to make them integrate into one cohesive marketing strategy.

In addition to holistic marketing, we saw some fun promotional products.  These could be great ways to recognize employees, use as loyalty incentives, or to give as gifts to clients/customers.

2018 PPAI Expo SpeakerFor your high-end client, as a loyalty incentive, or as a nice employee recognition gift, you cannot go wrong with custom branded speakers.

 

2018 PPAI Expo Boost Ball ChairWant to add a fun layer of branding to your branded environment at a trade show – why not order some custom inflatable boost balls for people to sit on while they experience your brand and products.

 

 

2018 PPAI ExpoReady to recognize a “rockstar” client or employee?  These custom made record-themed promotional products are a fun and exciting way to do so!

Final Thoughts on the 2018 PPAI Expo Experience

We always love attending the PPAI Expo and the 2018 PPAI Expo certainly did not disappoint.  There were so many new products and new ideas to experience at the Expo. And, best of all – we have brought that experience and inspiration home to our clients.  The PPAI Expo is also a great time to make industry connections, network, receive education, and more – and that is exactly what we did this year at the Expo.  We look forward to sharing what we learned with our clients throughout the year and can’t wait for the next PPAI Expo!