20Nov/17

Connect the Dots Value Statement

Connect the Dots Value StatementAt Connect the Dots Promotions we believe that it is important to have a clear and defined Value Statement because it helps us inform our decision-making and priorities as a business.  Additionally, it helps us communicate our business priorities and beliefs to our customers.  The Connect the Dots Value Statement is very important to us and is something we strive for in every client interaction.

Connect the Dots Promotions Value Statement:

We consult with clients to provide awesome products that create a memorable experience around your brand.

There are many ways to go about accomplishing a value statement.  We accomplish ours by prioritizing accountability, being a zealot for safety, and creating a culture of connections.

Accountability:

  • On Time-over the past 9 years we’ve not missed a deadline
  • Say It/Do It-Through our vendor management system-we provide proof dates, production times, and tracking so our clients save time and money
  • Integrate products to tell your story-We LISTEN and plus in the right product to get the message across

Zealot for Safety:

  • Product Safety-we continue our education and work with vendors that have undergone certification to ensure your brand is safe
  • Protect your brand-we pay attention to branding guidelines

Culture of Connections:

  • Clients-we don’t have transactions, we spend time building partnerships
  • Vendors/Suppliers-Over 3,000 suppliers our broad range allows you to get what you want when you need it
  • Community-We stay connected and believe in giving back
Connect the Dots Value Statment Provides Value to Clients

Connect the Dots Promotions has extensive experience working with businesses of all sizes, including major brands.  We use our years of marketing experience and branding knowledge to promote their brand, expand their marketing, and create exciting promotional products.  We are constantly receiving the latest industry education. This helps us stay current on the newest & most exciting promotional products as well as safety standard updates.  Also, we are a company that cares – we get to know you and your unique brand.  We work to understand your company culture and target audience.  When it comes to effective promotional products, we believe there are no cookie cutter solutions. Further, with an intimate understanding of your business, we can provide our clients with the best and most effective promotional products.  At Connect the Dots, we know that when we stay focused on maintain our Value Statement, we are capable of passing on tremendous value to our clients.

01Nov/17

Start Planning Your 2018 Marketing Calendar ASAP!

Have You Started Planning Your 2018 Marketing Calendar?

When it comes to marketing, any business should employ a “long game” strategy.  You do not want to be constantly scrambling at the last minute to market your business or a new product.  That typically results in a lackluster marketing effort and paying a higher price for marketing assistance, materials, and promotional products.  Rather, it is far better to plan as far ahead for your 2018 marketing calendar as possible.  Play the long game because you know what holidays are coming up.  You know what type of business you have and what type of clients you have.  You know when a new product will launch or a big business announcement will be made. So that means you can generally anticipate when you will need to market your brand or distribute promotional products.

Save Money By Planning Ahead for Your 2018 Marketing Calendar

There are many advantages to planning your marketing calendar ahead of time.  For 2018, we recommend that businesses set meetings with their sales reps as soon as possible.  By starting to plan your 2018 marketing calendar now, one big advantage is that you will save money.  When you strategically plan ahead you can buy promotional products in advance and typically save money.  If you buy at the last minute you may pay more for the product and expedited shipping.  Additionally, by planning ahead you’re able to strategically look ahead at how you want to spend your marketing budget.  You may know that a certain time of the year or event will produce more revenue.  By strategically allocating your budget to better promotional products for those times, you will maximize your ROI.

Get More Creative with Promotional Products by Planning Ahead

In addition to saving money by planning ahead, you’ll also be able to be more creative with your promotional products.  Many businesses only use promotional products for trade shows or during the holidays.  And, while that is still good, there are far more creative ways to utilize promotional products. So, by planning your marketing calendar ahead you can anticipate fun or interesting holidays or events.  Get creative with your promotional products to grab your customer’s attention!  Maybe you run a dog boarding facility – you could celebrate National Dog Day (August 26th, 2018) by giving your clients custom dog promotional products to celebrate.  It will show thoughtful anticipation and creativity that will make your clients want to keep using your business.  The fact of the matter is that people like receiving promotional products and they work!  Many people will either use your promotional product (free advertising!) or be able to recall your brand more easily.  Get with your sales rep as soon as possible to begin strategically planning your 2018 marketing calendar and promotional products!

18Oct/17

2018 Promotional Calendars Are An Effective Marketing Tool

2018 Promotional Calendars

If there is one universal promotional product or marketing tool that everyone needs and uses it is a calendar.  Promotional calendars effectively advertise your business and keep your branding in front of current and potential customers throughout the year.  Marketing calendars that have been customized are not just a useful tool. They are also a fun promotional product that reinforces the kind of brand that you are.

Do Promotional Calendars Really Work?

In this paperless, digital era the paper calendar still reigns supreme in the promotional products arena.  Not sure how effective marketing calendars can actually be?  PPAI reports some interesting and exciting statistics about just how effective promotional marketing calendars are, “By all accounts, the advertising or promotional calendar is a very effective advertising vehicle. Based on recall statistics, of those who reported having just one advertising calendar, 75 percent could remember the name of the company advertised and 77 percent could remember the product or service/message advertised. Moreover, 77 percent had done business with the company that gave them the calendar prior to receipt of the complimentary calendar and 78 percent plan to do business with the company again. Sixty‐one percent had a more favorable impression of the advertiser and 49 percent have referred the company who gave then the calendar to somebody else. Recall and reaction of those who had received two or three advertising or promotional calendars was also very encouraging … huge response and referral numbers, huge implications for ROI.”

Customize Your Promotional Calendars

2018 Promotional CalendarsCustom promotional calendars offer a number of marketing benefits.  First of all, they provide big bang for the buck.  They are a relatively inexpensive way to effectively market your brand throughout the year.  Additionally, they reinforce your brand identity and create brand recall.  When customers can recall your brand easily you gain customer loyalty.  And, even if someone is not yet a customer they might become one!  When they go to make a purchase the calendar may just help them remember you and want to buy from or work with your business.

Order Your 2018 Promotional Calendars Now!

2018 promotional calendarsIt is never too soon to order 2018 promotional calendars.  In fact, the sooner that you do, the more customized your calendar can be. Choose from a myriad of calendar style, sizes, and bindings – possibilities are endless.  Additionally, when you order your 2018 promotional calendars don’t forget to include some fun and interesting holidays.  Choose holidays that correlate with your company or enhance a marketing theme for your company.  There are many fun and unique national holidays to highlight. Consider including things like “National Left Hand Day,” “National Bike Month,” “National Golf Month” and more! And, the sooner you order the sooner you can pass it out to existing and potential customers.  If you are interested in learning more about how 2018 promotional calendars can be an effective marketing tool for your business, we encourage you to contact Connect the Dots.  And, if you do, we are more than happy to send you a fun and free National Holiday calendar.

 

04Oct/17

Promotional Products for Arizona Tutoring Company – Focus Tutoring

Client Spotlight on Arizona Tutoring Company – Focus Tutoring

Arizona Tutoring Company - Focus FoundationWorking with clients on their marketing campaigns and promotional products is always an exciting opportunity.  But, when we have the opportunity to work with clients that are serving and improving the community it is a more than an opportunity, it is a privilege.  At Connect the Dots Promotions, we love partnering with clients to collaborate on developing unique and exciting promotional products. Recently, we had the opportunity to work with Focus Tutoring on new promotional products.  Focus Tutoring is an Arizona tutoring company that connects skilled educators with youth in need.  Their vision is that when young people learn how to navigate education, they can navigate their future.

How Focus Tutoring Supports & Educates Arizona Youth

Arizona Tutoring Company - Custom Water TumblerFocus Tutoring recognizes an important need in Arizona – that over 38,000 children need the help of tutors.  Homeless children or children in foster care struggle to get the educational support they need.  That is where Focus Tutoring comes in.  Focus Foundation of Arizona works to match children in need with skilled educators.  Further, these educators help fill the gap of children’s educational needs through PSAT and ACT classes, test prep, subject tutoring, and skill support.  Focus Tutoring partners with organizations that assist homeless and foster youth.  And, you can support this great organization in two ways.  First, you can donate to their foundation to support ongoing efforts to educate.  And, you can partner with Focus Tutoring to help educate Arizona youth.

How Connect the Dots Created Custom Water Tumblers for Focus Tutoring

Arizona Tutoring Company - Custom Water TumblerAt Connect the Dots, we love what Focus Tutoring is all about and enjoyed creating unique promotional products for them.  We worked with them to develop custom water tumblers to serve as gifts for new partners.  They are able to give these tumblers out to individuals that join their team.  And, the gift serves two purposes – a thank you and promotional tool.  The Focus Tutoring logo is visible anywhere someone carries the water bottle.  This is an inexpensive way to expand marketing and brand recognition. Also, we always encourage clients to focus on promotional products that fit their niche. By doing so, you expand your brand culture and foster goodwill.  And, it is easy for tutors to carry their water to each client meeting so it is not only an attractive but practical promotional product.

We work hard to stay educated about the latest technology and trends in promotional products and the marketing industry.  If you have questions about how you can use promotional products for marketing and branding, Connect the Dots is here to help!  And, if you are interested in more information about how to support Arizona tutoring services, partner with Focus Tutoring!

 

 

20Sep/17

Connect the Dots Company Update – Karie Attends WBEC West

Connect the Dots Attends WBEC West

WBEC WESTIt has been an exciting few months (and year!) at Connect the Dots. Karie Cowden recently returned from WBEC West. WBEC has a vision to build, foster and develop competitive Women Business Enterprises. They also have a mission to create a network of informed, prepared, and engaged Women Business Enterprises. They do this through education, certifications, and targeted networking events. WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC). They are an important facilitator of connections for women in business that help businesses realize their business potential. And, they provide unique and exciting enterprise networking and development opportunities.

WBEC West Networking and Education

WBEC West recently had their event at the Harrah’s Casino of Southern California in Rincon, CA. Karie met with 5 women-owned companies (WBE’s or Women Business Enterprises) to work together on projects and utilize the services that they provide. Additionally, Karie now has the privilege of serving on the Form for WBEC West for a 3 year term.  She will also be serving as an ambassador for other WBE’s that are newly certified. The WBEC West event was a great time to make connections, support other WBE’s, and get important education that will help Connect the Dots continue to flourish and thrive. One education opportunity that Karie took part in was a construction track.  This provided specialized education about the construction niche. The class on union vs. non-union shops was particularly interesting and informative.

WBEC Supplier of the Year

WBEC WESTIn addition to networking and education, Karie had the privilege of being nominated for Supplier of the Year for WBEC West. The event examined the delicate art of walking the tightrope of success. Although Karie did not win, she noted that it was an honor to be nominated. Karie also had the thrilling opportunity to present Connect the Dots to a group of 80 different contacts from different corporations.

At Connect the Dots, we prioritize continuing education and networking, particularly for women in business. It is a great way to expand business and growth while support other WBE’s. The WBEC West conference was an educational and exciting event and Karie Cowden looks forward to her continuing work with the organization. We will be sharing our new education and insight this fall with our clients.  Additionally, we are proud to supply clients with new, effective promotional products for the holiday season and 2018!

06Sep/17

Promotional Products & Marketing for Sluyk Family Dentistry

Client Spotlight: Sluyk Family Dentistry

Featuring clients is one of our favorite things to do at Connect the Dots Promotions.  Not only do we love our clients, but we love collaborating on fun and unique promotional products.  We believe strongly in supporting local businesses which is why we are excited to share about Scottsdale dentist, Sluyk Family Dentistry.  We love who Sluyk Family Dentistry is and the quality of service they provide to their patients.

Who Is Sluyk Family Dentistry?

Sluyk Family Dentistry works passionately to serve the members of our community with honesty, integrity, and compassion.  And those three driving missions are apparent the moment you step through the doors!  Scottsdale dentist Dr. Daniel Sluyk and a highly qualified, caring team of individuals run Sluyk Family Dentistry.  They strive to treat patients the way they would want to be treated if they were in the dentist’s chair.  Lasting, sustainable oral health is promoted because they provide such a high level of care.  Everything about the way Sluyk Family Dentistry operates facilitates long-term patient relationships based on trust, respect, and quality care.

Promotional Products for Sluyk Family Dentistry

We have had the pleasure of working with Sluyk Family Dentistry on a variety of promotional products.  First, we chose a highly appropriate promotional item with patients in mind – lip balm.  Sluyk Family Dentistry keeps custom branded lip balm at the front desk at all times for patients to take freely.  Not only does it go perfectly with the overall dentistry brand but it is very useful!  Excellent patient care will always be on a patient’s mind when they reach for their custom logo lip balm.  It is a great way to always keep your business name in front of your client base.

Additionally, we created logo sunglasses for Sluyk Family Dentistry.  Some patients like to wear sunglasses during treatment to shield their eyes from the bright dental light.  Dr. Sluyk and his team are able to hand branded sunglasses out to patients to use in office and take with them.  We live in the Valley of the Sun so sunglasses are always a handy item to have!  And, when a patient wears their sunglasses outside the dental office, they are a walking advertisement!  Sunglasses basically serve as free mobile marketing.  Useful promotional products encourage patients to actually use them and market your brand.  If patients use them they are more likely to not only return to your business but spread the word to others about your business.

It has been a pleasure working with Sluyk Family Dentistry and we look forward to designing promotional products for future marketing projects.  If you need a Scottsdale dentist or Phoenix dentist, you can do no better than Sluyk Family Dentistry.  To learn more about Sluyk Family Dentistry or schedule your next appointment and grab a lip balm or sunglasses of your own, visit their website HERE!

17Aug/17

Connect the Dots Partners with UMOM for the Walk for Homeless Families & Youth

Who UMOM Is

UMOM WalkAt Connect the Dots Promotions, we love working with businesses and organizations that give back to the community.  UMOM New Day Centers is located in Phoenix, Arizona and has a mission to prevent and end homelessness.  They do this using innovative strategies and housing solutions that meet the unique needs of each family and individual.  UMOM was founded in 1964 and has been providing outstanding a place of safe shelter and outstanding supportive services since.  And, with a priority of keeping families together, UMOM provides continuum care from an emergency shelter to transitional housing to permanent, affordable housing.  Founder and President of Connect the Dots Promotions, Karie Cowden, is a Co-Chair for the UMOM Walk for Homeless Families & Youth. This important annual event supports the mission of ending the cycle of homelessness in Maricopa County.

Participate and/or Sponsor the UMOM Walk for Homeless Families & Youth

UMOM WalkThere are a variety of ways to participate in the UMOM Walk for Homeless Families & Youth.  You can participate by simply walking in the event.  Also, you can sponsor the walk which is a great marketing opportunity for your business.  At Connect the Dots Promotions we work hard to literally “connect the dots” for our clients. So, that means reinforcing brand identity and facilitating synergistic marketing opportunities by connecting clients with great promotional opportunities.  And, in this case, it is not only a great chance to effectively market your brand but also an opportunity to support a great local organization.  Participation will get your company’s name out in the community.  Also, it will also present an opportunity to enjoy time with your staff.  Further, you will make a difference in the lives of those experiencing homelessness with your tax-deductible sponsorship.

So, if you or someone you know is interested in participating in the walk, marketing their brand, or learning about diversified marketing opportunities, we encourage you to contact Connect the Dots Promotions. We would love to share about sponsorship opportunities with UMOM that will extend your brand’s recognition within the community.

UMOM Walk for Homeless Families & Youth Saturday, September 23, 2017
The Phoenix Zoo
Papago Park, 455 N Galvin Parkway
Phoenix, AZ 85008

02Aug/17

Christmas in August? Start Planning Your Holiday Marketing Campaign Now!

promotional holiday giftsTemperatures are hot outside but did you know that it is already time to be planning ahead for the holidays?  When strategically planned in advance, your marketing campaign will be well-executed and successful.  During the holidays, the mall isn’t the only crowded place.  Every business wants custom branded promotional holiday gifts or logo products at the end of the year.  This rush tends to lead to a lot of panic and rushed decision making. Also, you may potentially experience a delay in getting your items if production times are slow because of volume.  We may be used to instant gratification but if you want great custom holiday promotional products items don’t wait!  To give promotional gifts to employees or customers during the holidays, you need to start planning now.

Think You Don’t Have the Budget for Promotional Holiday Gifts? Think Again!

promotional holiday giftsMany businesses think they don’t have the budget to do a gift during the holidays but that is a misconception.  Investing in promotional holiday gifts and a strong holiday marketing campaign can pay off big for your company, as the U.S. Small Business Administration points out, “According to a 2013 survey by Constant Contact, participating in holiday season marketing is a rewarding venture for small businesses, with 52 percent of respondents reporting that new customers attained during the holidays become repeat, loyal customers…Constant Contact also reports that only 31 percent of small businesses surveyed start planning for the holidays between two and three months in advance. Now this doesn’t mean that these businesses won’t be ready, but it’s more than likely that the campaigns and events that they run will be pretty generic. Without planning, these campaigns won’t take into account what’s worked well in the past (and I don’t mean gut feelings, but real, hard metrics). They also won’t allow much time for originality, no matter how creative you think you are.”  Often, if you plan ahead you are able to secure the best pricing and availability on your promotional holiday gifts.

Strategically Market Your Brand During the Holidays

promotional holiday giftsWhen you plan ahead, you can discuss you can carefully weigh your marketing options.  This will allow you to tailor a marketing campaign and promotional products to your brand and customers. There is more than simply celebrating Christmas, Hanukkah or the Holiday Season in general in December.  Get creative with your marketing and make a memorable impact!  October is Breast Cancer Awareness month so consider ordering promotional products to give to employees or survivors.  Halloween is in October and why not have a little fun with your promotional products?  Also, both Veteran’s Day and Thanksgiving are in November and offer unique opportunities to promote your business. Avoid the headache of having your promotional items delayed or backordered because of the seasonal rush. Maximize your 2017 holiday marketing campaign and start planning for your promotional holiday gifts now!