New Promotional Products & Technology at the AZPPA Exhibitor Show

Learning About The Latest Promotional Products & Technology at the AZPPA Exhibitor Show

While there are some staple promotional products in the marketing industry, there are constantly new trends and technologies emerging.  And, while those staple products are not only time-tested and effective, the implementation of new technologies in marketing strategies often allows a business to reach a new audience or impress an existing audience in a new and memorable way.  At Connect the Dots Promotions, we love to stay informed about the newest products and technologies.  In doing so, we are able to connect our clients with unique promotional products that will set them apart from the competition and maximize their marketing budget.  We recently attended the AZPPA Exhibitor Show and had a chance to check out some really exciting new promotional items and technologies, as well as connect with industry peers.

About the AZPPA Exhibitor Show

The Arizona Promotional Products Association (AZPPA), hosts an annual trade show which we recently had the joy of attending. If you are unfamiliar with the AZPPA Exhibitor Show, it is a great Arizona-based trade show that features local and national suppliers as well as attracts distributors from throughout Arizona.  

Exciting New Promotional Products and Technology!

One of our favorite new technologies that we saw is an NFC-enabled pen.  If you are not quite sure what NFC technology is, you may be more familiar with it than you think!  NFC (Near Field Communication) technology is embedded in most new phone technology today.  For example, if you have an iPhone and have ever used Apple Pay, you have already used NFC technology.  Simply put, NFC detects and enables technologies in close proximity to securely share wireless data, without the need for an internet connection. But, there are many more applications for this technology and we were so excited to see how it can be leveraged as a marketing tool by embedding it in a pen.

How You Can Use NFC Technology for Business Marketing

An NFC-enabled pen simply needs to be waved near technology such as a phone, tablet, or other NFC-enabled device and the information can be securely shared.  There are many exciting and unique ways in which this technology can be used as a marketing tool.  First, it is a fast, easy, and economical business card!  Think of how easy it would be at a networking event to simply wave your NFC-enabled pen and share your business card with as many people you want in rapid succession. To use it as a powerful promotional product, consider embedding custom, branded pens with your company brochure, important contact information, photographs, music, games, website, event schedule, or any other information you want to share with your potential or existing client.  Then, that information goes with them wherever they go with the pen.  It is a convenient, economical, eco-friendly, portable marketing tool that is sure to be a hot promotional item in the months and years to come! 

If you would like to learn more about how you can utilize these cool new marketing technologies, we at Connect the Dots Promotions would love to talk to you about all of the new products and technologies we just experienced at the AZPPA Exhibitor Show!

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Karie Cowden

Founder & President at Connect the Dots Promotions
Karie Cowden is the Founder and President of Connect the Dots Promotions and has extensive experience working with local and national clientele across all industries. She has sold every promotional product known to mankind in her over 22 years in the industry. Karie has worked in all aspects of the promo business including a 6 year stint with the Phoenix Suns and AZ Diamondbacks. In those many years she has developed extensive experience, industry knowledge, wonderful partnerships and strategic relationships. In 2008 she was the youngest person to be voted on to the Board of Directors for the Promotional Products Association International, by her peers. In 2009 she figured she knew enough to run her own company and hasn’t looked back. Karie is married with two beautiful daughters and one black lab named Betty.
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About Karie Cowden

Karie Cowden is the Founder and President of Connect the Dots Promotions and has extensive experience working with local and national clientele across all industries. She has sold every promotional product known to mankind in her over 22 years in the industry. Karie has worked in all aspects of the promo business including a 6 year stint with the Phoenix Suns and AZ Diamondbacks. In those many years she has developed extensive experience, industry knowledge, wonderful partnerships and strategic relationships. In 2008 she was the youngest person to be voted on to the Board of Directors for the Promotional Products Association International, by her peers. In 2009 she figured she knew enough to run her own company and hasn’t looked back. Karie is married with two beautiful daughters and one black lab named Betty.

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