Christmas in August? Start Planning Your Holiday Marketing Campaign Now!

promotional holiday giftsTemperatures are hot outside but did you know that it is already time to be planning ahead for the holidays?  When strategically planned in advance, your marketing campaign will be well-executed and successful.  During the holidays, the mall isn’t the only crowded place.  Every business wants custom branded promotional holiday gifts or logo products at the end of the year.  This rush tends to lead to a lot of panic and rushed decision making. Also, you may potentially experience a delay in getting your items if production times are slow because of volume.  We may be used to instant gratification but if you want great custom holiday promotional products items don’t wait!  To give promotional gifts to employees or customers during the holidays, you need to start planning now.

Think You Don’t Have the Budget for Promotional Holiday Gifts? Think Again!

promotional holiday giftsMany businesses think they don’t have the budget to do a gift during the holidays but that is a misconception.  Investing in promotional holiday gifts and a strong holiday marketing campaign can pay off big for your company, as the U.S. Small Business Administration points out, “According to a 2013 survey by Constant Contact, participating in holiday season marketing is a rewarding venture for small businesses, with 52 percent of respondents reporting that new customers attained during the holidays become repeat, loyal customers…Constant Contact also reports that only 31 percent of small businesses surveyed start planning for the holidays between two and three months in advance. Now this doesn’t mean that these businesses won’t be ready, but it’s more than likely that the campaigns and events that they run will be pretty generic. Without planning, these campaigns won’t take into account what’s worked well in the past (and I don’t mean gut feelings, but real, hard metrics). They also won’t allow much time for originality, no matter how creative you think you are.”  Often, if you plan ahead you are able to secure the best pricing and availability on your promotional holiday gifts.

Strategically Market Your Brand During the Holidays

promotional holiday giftsWhen you plan ahead, you can discuss you can carefully weigh your marketing options.  This will allow you to tailor a marketing campaign and promotional products to your brand and customers. There is more than simply celebrating Christmas, Hanukkah or the Holiday Season in general in December.  Get creative with your marketing and make a memorable impact!  October is Breast Cancer Awareness month so consider ordering promotional products to give to employees or survivors.  Halloween is in October and why not have a little fun with your promotional products?  Also, both Veteran’s Day and Thanksgiving are in November and offer unique opportunities to promote your business. Avoid the headache of having your promotional items delayed or backordered because of the seasonal rush. Maximize your 2017 holiday marketing campaign and start planning for your promotional holiday gifts now!

Karie Cowden
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Karie Cowden

Founder & President at Connect the Dots Promotions
Karie Cowden is the Founder and President of Connect the Dots Promotions and has extensive experience working with local and national clientele across all industries. She has sold every promotional product known to mankind in her over 22 years in the industry. Karie has worked in all aspects of the promo business including a 6 year stint with the Phoenix Suns and AZ Diamondbacks. In those many years she has developed extensive experience, industry knowledge, wonderful partnerships and strategic relationships. In 2008 she was the youngest person to be voted on to the Board of Directors for the Promotional Products Association International, by her peers. In 2009 she figured she knew enough to run her own company and hasn’t looked back. Karie is married with two beautiful daughters and one black lab named Betty.
Karie Cowden
Follow Me!

About Karie Cowden

Karie Cowden is the Founder and President of Connect the Dots Promotions and has extensive experience working with local and national clientele across all industries. She has sold every promotional product known to mankind in her over 22 years in the industry. Karie has worked in all aspects of the promo business including a 6 year stint with the Phoenix Suns and AZ Diamondbacks. In those many years she has developed extensive experience, industry knowledge, wonderful partnerships and strategic relationships. In 2008 she was the youngest person to be voted on to the Board of Directors for the Promotional Products Association International, by her peers. In 2009 she figured she knew enough to run her own company and hasn’t looked back. Karie is married with two beautiful daughters and one black lab named Betty.

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