Connect the Dots Client Spotlight: Corporate Air Mechanical Services
Building connections, fostering relationships, and supporting businesses in which we believe are some of the most fundamental priorities at Connect the Dots Promotions. From time to time, we enjoy shining the light on some of our most recent projects and customers. We recently had the opportunity to work with Cherri Marrese, President of Corporate Air Mechanical Services on a spring marketing campaign including some unique promotional products!
Choosing a Perfect Promotional Product
Because Corporate Air Mechanical Services is in the industrial/commercial cooling industry, they presented the idea of a desk fan to give as a thank you to customers. They knew they wanted one that could have a message on it to remind customers of the upcoming Arizona summer heat.
How Connect the Dots Helped Select the Perfect Promotional Product!
We just happened to be speaking to Cherri about this project right before we attended the 2019 PPAI Expo in Las Vegas. The timing could not have been more perfect because we were able to take their directives and go to the PPAI Expo where we could look at products from over 3,000 supplier booths. It was like they were all just waiting for us to find the perfect item for our customers! Because the PPAI Expo is so large, we combed through aisle after aisle looking for the perfect fan. Despite there being such a selection, it seemed to be like finding a needle in a haystack and we were starting to worry the perfect fan was not out there. But, we never lost hope and continued the dedicated hunt for our customer.
The last day of the PPAI Expo is always the best when looking for a specific promotional product because many attendees have already begun to leave. This means it is less crowded and suppliers have additional time to talk to you. As we were walking on the last day, Karie spotted someone she knew personally operating a vendor’s booth. While we were standing there, low and behold, Kim looked up and it was like you could hear angels singing! There it was! The perfect fan with an LED lighted programmable message capability sitting right in front of us! Kim shouted, “OMG, there it is I’ve been here for 4 days and now I find it!.” The supplier/vendor thought Kim lost her marbles!
Dedication to Creative Promotional Products & Unique Marketing Campaigns
We returned home the next day from PPAI Expo and ordered a sample for Cherri to view. We then met to discuss Corporate Air Mechanical Services’ 2019 marketing campaign and share the sample fan with Cherri and her sale’s executive, Tanner. Needless to say, it was a big hit! They started programming it with their phones (an option we love!) and then immediately placed an order. We have already begun to work on several other items in which they are interested. Also, we always execute a ‘nudge plan’ to help our customers stay organized and ahead of their marketing plans for the holidays, corporate events corporate wearables, and other items. At Connect the Dots, we couldn’t be more happy to have connected our client with the perfect promotional products and we look forward to working more with Corporate Air Mechanical Services!
Latest posts by Karie Cowden (see all)
- Diversity Your Brand’s Marketing Experiences - April 6, 2019
- Client Spotlight: Corporate Air Mechanical Services - March 20, 2019
- Why the 2019 PPAI Expo in Las Vegas Was a Must-Attend Event! - January 31, 2019