Category Archives: Promotions

26Apr/17

PPAI Promotional Products Work! Week

PPAI 2017 Promotional Products Work! Week is April 24-28th

PPAI Promotional Products Work! WeekPromotional Products Work! Week is dedicated to uniting the industry with one mission, one purpose, and one voice.  And, it is an opportunity for promotional products professionals everywhere to celebrate the power of promotional products.  In fact, when companies use these products, it generates immense marketing value.  PPAI (Promotional Products Association International) is focused on celebrating industry professionals that create “Advertising That Lives On.” Further, this week is all about creating awareness that custom logo products are a powerful and effective marketing and advertising medium.

Interestingly, what many businesses may not realize is that promotional products are an incredibly effective form of advertising.  These products should be an integral part of any marketing campaign.  And, branded products are not just making a big marketing impact, they are also very cost-effective.  Further, promotional products provide the opportunity to market your brand in a unique and personal way. We at Connect the Dots enjoy working closely with business to develop truly unique and exciting branded marketing product campaigns.

The Marketing Power Proof Is In the Statistics

Promotional Products Association International describes just how effective marketing with promotional products can be for a business, “A PPAI study revealed new insights into promotional products’ value and effectiveness. Of those surveyed who could recall receiving a promotional product in the previous 12 months, 88 percent could recall the name of the advertiser and 85 percent have done business with an advertiser as a result of receiving an item. Imagine being able to craft a message one time, and see that message spread to an audience of hundreds, thousands and even millions. Now imagine that message being delivered by a t-shirt, a pen or a beverage cup. Promotional products professionals work with Fortune 500 companies and top ad agencies to create experiences people love through a product they can actually use.”

Thus, the impact is incredibly significant!  And, it is because of this that we want everyone to know that promotional products really do work!

How Promotional Products Work

PPAI Promotional Products Work! Week

Connect the Dots wants to ensure that all of our clients know how influential these branded products can be.  Moreover, we encourage you to look at your marketing strategy and budget for areas where you can make a change.  Allow us to work with you to better allocate marketing funds to more effective methods, such as custom logo products.  In summary, Connect the Dots is excited to participate in PPAI Promotional Products Work! Week. We can’t wait to showcase the outstanding marketing power of promotional products – they really do work!

 

19Apr/17

Celebrate Earth Day & Other Unique Holidays with Promotional Products!

Businesses love to celebrate major holidays and gift their employees or customers with something special.  They order promotional products to celebrate holidays such as Christmas, July 4th, National Employee Appreciation Day, or other anniversaries within the company.  And, while those gifts and signs of appreciation are great, every business is doing that!  At Connect the Dots, we believe when you want your business to stand out, make a memorable impact, and foster a unique company atmosphere, it is a great idea to choose some unusual or creative holidays to center your marketing and promotions around.  There are lots of other fun holidays that present a great opportunity for unique marketing!  Below are 5 unique holidays and creative promotional products that will set you apart from the crowd and help you make a big impact!

Creative Promotional Products for Unique Holidays:

Earth Day

Earth Day is on April 22nd, 2017 and there are many eco-friendly promotional products that would be perfect!

reusable shopping bagReusable Shopping Bags – Print reusable shopping bags with your custom branding for a useful promotional product gift.  Every time an employee or customer shops, they will see your business’ branding and remember your generous gift.  Further, everyone at the grocery store will see your branding & know you are a generous, eco-friendly company, so it is a great marketing tool.

 

travel mugTravel Mug or Reusable Water Bottle – Plastic or paper cups and water bottles are wasteful and bad for the environment.  Help your employees or customers go green with a useful travel mug or reusable water bottle.  Also, when you custom print them with your logo, you ensure your branding goes with them wherever they go!

 

 

National Sunglasses Day

National Sunglasses Day is June 27th, 2017 so don’t forget to protect those eyes! 

Tcreative promotional products sunglasseshere are many different promotional sunglasses products available.  Choose from various styles and colors and custom print them with your logo on the side!  You employees or customers will love receiving something so useful and unique!

 

 

National Relaxation Day

National Relaxation Day is August 15th, 2017 and what employee or customer couldn’t use a little relaxation? 

creative promotional products massagerThere are a multitude of options when it comes to relaxation-themed promotional products.  Custom branded stress balls, sleep masks, bath products, massagers, back scratchers, and more!

 

 

National Cookie Day

When you think of December holidays, National Cookie Day may not be the first thing that comes to mind but after you give the gift of cookies, it will certainly be memorable!

creative promotional products cookiesOrder custom cookie tins, baskets, boxes or more, in any flavor you can think of, for a delicious gift of appreciation.  It is a fun way to take employees and customers by surprise and, rather than doing the typical December holiday gift, make a memorable impact!

19Jan/17

2017 PPAI Expo: Top 5 Promotional Products

The saying goes, “what happens in Vegas, stays in Vegas.”  I just got back from the 2017 PPAI Expo in Las Vegas and I will not be leaving what I saw and learned at the PPAI Expo in Vegas. I am excited to bring home the latest and greatest promotional products in the industry and share it with all of my clients!

The PPAI Expo always exhibits new and interesting promotional products each year. And, I’m always excited to see popular promotional products get updated with exciting improvements!  At Connect the Dots, we get really excited about new promotional products because they present a unique and novel way for customers to effectively market their brand.  PPAI Expo is the largest promotional product expo in North America and it never disappoints. The Expo always has a great selection of high-quality promotional products. This year it was packed to the brim with exciting products I know our customers are going to love!

 

1. iClick Popsockets PopClip Bundle

The PopClip is an improvement on the existing Popsocket. The Popsocket, attaches to your phone or smart device is completely flat but when extended is a handy tool. Once extended, it functions as a media stand for your devices.  I highly recommend the PopClip Bundle because it allows you to mount your phone to your dashboard, mirror, refrigerator, bed post, wall, or locker. If you want hands-free viewing, the PopClip Bundle is your answer.  The Popsocket snaps easily into and out of your PopClip.  I personally use it and let me tell you, it is AWESOME!

 

2. JBL Go Bluetooth® Portable Speaker

Bluetooth speakers are a promotional product industry favorite because everyone loves to receive a promotional Bluetooth speaker. They are just so useful and fun!  Brands love Bluetooth speakers because they know the speaker will really get used. And, every time the speaker is used the user will see the brand logo – marketing that keeps on giving!  I saw this JBL Go Bluetooth Portable Speaker model at the 2017 PPAI Expo and loved it. The speaker has great features: streams music via Bluetooth from smartphones and tablets, rechargeable battery with up to 5 hours of playtime, equipped with noise-cancelling speakerphone which allows you to pick up calls without turning your speaker off, audio cable for when Bluetooth is not available, compatible with many device brands, and more!

 

3.  Mega Golf Tees from PhoenixBats

If you are run a corporate golf tournament, charity golf tournament, or other type of golf tournament, you need Mega Golf Tees for a novelty gift.  Mega Golf Tees are available in 18’’ and 34’’ sizes and comes in a variety of colors. It can be custom engraved with any message you want as well as your branded graphics.  These make a great golf trophy or tee prize! Additionally, you can order a vertical bat holder to hold your custom mega golf tee. Recipients will be thrilled to prominently display their custom mega golf tee!

4.  HYDROHEAT™ – The Flameless Cooking System


The HYDROHEAT™ Flameless cooker is the perfect promotional product for the adventurous or active type!  Just think how thankful the recipient will be to have their custom-branded HYDROHEAT™ on their next adventure! The HYDROHEAT™ is great for cooking on a fishing trip, camping trip, hunting trip, hiking trip, picnic, jobsite, or in the event of an emergency!  The HYDROHEAT™ needs no power, water activates the heat pack and within 5-15 minutes it can heat your food and drink to between 150 – 175 degrees Fahrenheit! This is the perfect, unique customizable gift that is sure to market your brand in a lasting and memorable way!

 

5.  Creative & Unique Packaging

I am not talking about one specific packaging brand but creative and unique packaging in general. The 2017 PPAI Expo focused heavily on promotional packaging for gifts.  Everyone knows that presentation makes a huge difference and it is no different with promotional products!  You should not just hand your employees their custom promotional travel mug in a generic cardboard box. Don’t miss an opportunity to market your brand by using a generic box.  For example, the tumbler pictured is the perfect example of promotional packaging.  Our clients make their recipient feel special with promotional packaging that completes the look. It only costs a little more but makes a huge difference in how your gift is received. Make your gift memorable and special with custom promotional packaging!

12Dec/16

Promotional Products Help You Say “Thank You” to Customers & Employees

lf2016 is almost in the books but there is still time to tell your employees and customers “thank you” for the previous year of service and patronage.  Whether you run a small business or a large business, thanking employees and customers with a promotional product has become incredibly popular.  One of the best advantages of giving promotional products to customers and employees is that they are the gift that keeps on giving.  Depending on the type of gift, they will likely continue using the gift over the following weeks, months and even years, constantly reinforcing brand identity!  Each time they use that gift they will be reminded of the generosity of your business.

When you invest in marketing campaigns you hope to just get your brand or product in front of a potential customer even once but promotional products help encourage customers to continue to return to you with their business, as PPAI points out, “58% of respondents keep a promotional product anywhere from one year to more than four years. Even if the recipient uses the item only once per week, that’s a minimum of 52 impressions made over the course of a year with the possibility of more than 208 during a five-year window.”

largeMany businesses near the end of the year and worry that gifts will simply cost too much but that couldn’t be further from the truth.  When it comes to choosing a promotional product, there is a huge price range and there is most certainly something for every budget.  And, whether our clients opt for an inexpensive gift or an expensive gift, study after study has shown that just receiving a gift fosters goodwill among employees and customers.  Further, if a customer has not made a purchase recently, it may jog their memory and raise awareness, encouraging them to use your business or make another purchase. Additionally, it can help generate new business because they may be reminded of your great business and encouraged by your gift to recommend you to a friend.

large-1Gifting a promotional product provides a great opportunity to reinforce your brand identity.  You can put your logo on just about anything so get creative and have fun with it!  Whatever you choose, by simply putting your logo on it you will get your brand in front of your customers on a frequent (perhaps even daily!) basis.  Every time they reach for that travel mug to fill their morning coffee they will see your logo and be reminded of your brand.    At Connect the Dots Promotions, we will work with you to find promotional products that are in your budget, creative and effective so that you can make an impact on your customers and employees while saying, “Thank you for your service and patronage in 2016!”