Strategic Corporate Marketing During a Pandemic

While we all try to figure out what a new “normal” looks like during the ongoing coronavirus pandemic, business still goes on.  Many businesses have struggled to rapidly switch to remote work, quarantines, and pivoting their business models to meet customer needs.  With the majority of large gatherings, expos, and other events being canceled, virtual conferences and events have become popular.  Virtual happy hours are all the rage to stay connected with co-workers.  And marketing tactics have had to adjust to being able to reach clients in a saturated online market.  Companies that have found strategic ways to market their business through these trying times are poising themselves to be successful through the pandemic and long after it ends.

Anyone that manages corporate marketing for their business is probably experiencing a common trend right now – dwindled staff and support, along with a limited marketing budget.  Determining the right way to spend your marketing budget is more important than ever before.  Working with a creative marketing strategist can help you determine the right types of marketing experiences and/or products that will best suit your marketing objectives and budget.  Strategic budget allocation does not mean that you have to waste money on a branded product that someone will throw away.  Fundraisers, creative customer promotional products, and custom products for staff to show appreciation all foster a sense of community that most people are longing for in this time of social distancing.

Remind customers that you are surviving and thriving through the pandemic as a business, and remind your employees that you know how hard they are working in a unique environment with a thoughtful and unique marketing campaign.  When you work with an experienced marketing professional that is filled with endless creative ideas, it is easy to find a way to craft a strategic marketing campaign, market your virtual or in-person (when possible) event, and show loyalty and support which all ultimately does something so important during this time – creates a positive community experience centered on your brand.

Karie Cowden
Follow Me!

About Karie Cowden

Karie Cowden is the Founder and President of Connect the Dots Promotions and has extensive experience working with local and national clientele across all industries. She has sold every promotional product known to mankind in her over 22 years in the industry. Karie has worked in all aspects of the promo business including a 6 year stint with the Phoenix Suns and AZ Diamondbacks. In those many years she has developed extensive experience, industry knowledge, wonderful partnerships and strategic relationships. In 2008 she was the youngest person to be voted on to the Board of Directors for the Promotional Products Association International, by her peers. In 2009 she figured she knew enough to run her own company and hasn’t looked back. Karie is married with two beautiful daughters and one black lab named Betty.

Leave a Reply

Your email address will not be published. Required fields are marked *