Should You Be Using a Company Online Store?
If you do not yet have a company online store, you probably should get one! Company online stores have become a popular, efficient, and effective way to offer employees (and even customers) a place to buy unique branded items. Whether you just want to provide your employees with some fun items to show their pride in their workplace or you want to provide your managers and employees a one-stop-shop for employees to choose your branded promotional products and apparel as a requirement of their job, a company online store is an ideal solution.
Curate a Strategic Company Online Store
One significant advantage of creating your own company online store is that you get control over controlling your brand’s identity and style. You can control things like style, color, finish, etc. Additionally, you can further a message about your brand. For example, if you are a gym, you can offer promotional gym bags, towels, yoga mats, and hoodies that uniquely exemplify your brand’s style. This is important because people are bombarded with marketing messages thousands of times a day so you want to create a unified, cohesive branding strategy and an online store will provide the ideal platform on which to do so.
Let Employees (and Customers!) Show Their Company Pride
What is better than using custom apparel and swag to proudly represent something that you are a part of or support? There are so many ways, large and small, to show others you are proud to be an employee of a great company, or that you love a great company with branded promotional products and apparel. Every time someone wears or uses a promotional item in front of someone else at work, in a store, in a restaurant, or anywhere else – they see your branding and it reinforces your brand identity.
Start a Company Online Store with Connect the Dots Promotions
At Connect the Dots Promotions, we are continually looking for unique and diverse ways to assist you with strategic marketing solutions. We can help you choose items for your company store, design the style, and help you offer your employees and clients a modern and convenient way to source branded promotional products. Once complete, your company online store can live on its own website or you can embed it into your website for enhanced functionality. Starting other forms of online stores can be expensive, complicated, and frustrating which is why we love how effective, efficient, and convenient it is to establish your own company online store.
Usually, it is a hot new product making the buzz in the promotional products industry but right now the buzz is all about the proposed China tariff.
The proposed increase will certainly impact large retailers like Walmart, but it will be an even larger strain on small businesses.
Building connections, fostering relationships, and supporting businesses in which we believe are some of the most fundamental priorities at 
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We love that the PPAI Expo is at the beginning of the year because it allows us to see the latest and greatest products while our clients are preparing marketing strategies for the year ahead.
Tech promotional products have been popular for a while and this year was no exception.
The best part about the 2019 PPAI Expo is not necessarily the event itself, but all that we learn and take home to our clients.
It has come to the time of year known as the ‘holiday season’ and with that, as well as the end of the calendar year, comes a lot of celebration.
Promotional Jacket or Pullover
Promotional Chocolate, Popcorn, Nuts, Oh My!
Promotional Tech
The weather has begun to cool off and fall and winter holidays are upon us.
Try saying that three times fast! Warm winter wearables are always a popular promotional product to give away at fall and winter events because they are just so useful! While it may seem like there isn’t much exciting happening with things like gloves and hats, there’s new technology and there are great ways to brand these items.
One great way to save on the cost of cups, be eco-friendly, and have a great gift all in one is to invest in branded water bottles, branded tumblers, or branded mugs.
We all love to root for our favorite home team, represent our alma mater with pride, or show off our school colors!
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When choosing marketing and promotional products, it is common to wonder what the ROI (return on investment) will be. While this is understandable, there is no set formula for what works best in marketing. It is impossible to predict what a promotional product’s “ROI” will be, particularly because in marketing there are different types of promotional product ROI. To label a return on investment as only monetary would be significantly simplifying the impact that promotional products can have for your business.
In addition to utilizing someone’s desk real estate, you can strategically use promotional products as creative marketing tools that create brand recognition and help you grow your social media presence.