Tag Archives: Charities

06Apr/19

Diversify Your Brand’s Marketing Experiences

At Connect the Dots, we constantly strive to find creative ways to help you market your brand and promote your events.  Our love for things like promotional products is well-known and we love connecting clients with the perfect promotional tools to set them apart from the competition.  As we all know, differentiating your brand in a saturated market can be challenging. It is exactly that reason that we added new services for our clients that want to creatively approach marketing their brand.  Now, not only can Connect the Dots help you design unique and interesting promotional products but we can elevate your next marketing campaign with what we are calling ‘Experiences.

CONNECT THE DOTS: MARKETING EXPERIENCES

FLASH MOBS

Marketing ExperiencesBy now, most people have seen a flash mob either on video or in person.  And, if you have, you know just how fun and memorable they are!  This form of viral marketing is a great way to show your brand’s personality, make a memorable impact on your target audience, promote your brand, sale, or product, and just show that you can have some fun!  While flash mobs are great fun, they do require a good amount of coordination, practice and strategic planning to be executed properly – and trust us, you want to execute them properly.  What could be sadder than a bad flash mob?!  Not much! The last thing you want to be remembered for is a flash mob fail! At Connect the Dots, we have access to the talent, all you need to provide is the time and place! Get creative with viral marketing and let us help you create the memorable marketing experiences you want!

WORLD RECORD ATTEMPTS

Marketing ExperiencesThere are few bragging rights as cool as being able to say you hold a world record in some category!  Really, how many people or brands can say that?  Not many!  And, that is exactly why you should not only pursue a world record if possible, but you should coordinate marketing experiences and media around it because it is something definitely worth sharing with your clients and employees!  Our team can help give your existing or new event the fun twist you need to help increase attendance, bring in more fundraising dollars, or and/or build invaluable brand awareness!

MISSION STATEMENT BUILDING

Marketing ExperiencesWhether you are a charitable organization, non-profit, school, small business, or major corporation, a mission statement is simply a must.  Every organization should have a mission statement because it fosters a team mentality amongst your employees, facilities an organized effort in pursuit of goals, and shows a cohesive effort to your clients.  At Connect the Dots Promotions, our consultants will work with you to understand what you prioritize and what your ultimate goals are to help you craft a unique mission statement.  Once completed, we will provide a custom metal fabricated mission statement for you to display in your office with pride!

DIGITAL MARKETING EXPERIENCES: BLOGGING & SOCIAL MEDIA MARKETING

Marketing ExperiencesToday’s marketing expands far beyond print, radio and television media campaigns.  Create a unified brand presence that is cohesive across all platforms, including your website and social media platforms.  Consistent, well-written, SEO-optimized content such as blogs will reinforce your brand as an authority in your industry, share helpful or useful information with your employees and customers, and increase your search engine ranking to make your brand more discoverable.  Further, social media marketing is a great way to show off more of your brand’s personality and reach your employees and customers directly.  At Connect the Dots Promotions, we have a variety of digital marketing tools and management options to help you facilitate the digital presence you want for your brand!

31Jan/19

Why the 2019 PPAI Expo in Las Vegas Was a Must-Attend Event!

2019 PPAI Expo Recap

2019 PPAI Expo2019 PPAI ExpoWe are home from the PPAI Expo and wow – we saw so much, learned even more, and had a great time connecting with old and new friends!  It was great to attend the 2019 PPAI Expo with our whole team because there is so much to take in and we were able to have three sets of eyes.  Also, having three people let us be very organized about what we saw, learned, and visited!  Every year at the PPAI Expo is a great experience and 2019 certainly did not disappoint.

 

 

Preparing for Year Ahead with the 2019 PPAI Expo

2019 PPAI ExpoWe love that the PPAI Expo is at the beginning of the year because it allows us to see the latest and greatest products while our clients are preparing marketing strategies for the year ahead.  We have projects on the horizon for clients and, knowing that, we were able to connect the right products with the coming projects.  

 

 

 

What We Saw at the 2019 PPAI Expo

2019 PPAI Expo 2019 PPAI ExpoTech promotional products have been popular for a while and this year was no exception.  Wireless chargers for phones are all the rage.  They are easy to brand and everyone needs a phone charger.  The upside of a promotional wireless phone charger is that it will likely be used often so your brand will constantly be in front of whoever receives your promotional product.  Additionally, we saw some cool octopus-style charging cords that can charge multiple devices, of different kinds (smartphone, laptop, tablet, etc.), at once.

 

 

Our Takeaways from the 2019 PPAI Expo

2019 PPAI ExpoThe best part about the 2019 PPAI Expo is not necessarily the event itself, but all that we learn and take home to our clients.  We are most excited about a movement in our industry called PromoCares.  With PromoCares, all of our clients have access to supplies in our industry that give back to others in some way.  If you’ve read our blog before, you know that we believe strongly in not just connecting the dots for our clients but serving the community in which we live and leveraging the power of our clients to support organizations that give back. 

We cannot wait to share all that we learned at the conference with our clients.  If you are planning your 2019 marketing calendar or are ready to plan your next promotional products campaign, we at Connect the Dots would love to meet with you. We would be happy to share with you about the latest and greatest products in our industry and how you can utilize promotional products to promote your business and encourage brand loyalty.

06Dec/18

Connect the Dots Works with SRP Vets & PC Links to Provide ‘Cookies for Troops’

Connect the Dots Works with Local Arizona Charitable Organization to Provide “Cookies for Troops”

Connect the Dots Cookies for TroopsAt Connect the Dots, we believe it is important to give back to our community and those that serve our community and nation.  We were so thrilled to participate in “Cookies for Troops,” which is an annual holiday cookie drive for our troops.  The holidays are a time for gathering with friends and family but many of our service men and women will be spending the holidays overseas, apart from their friends and family.  They do so in service to our country and by sending them a holiday care package it is a small way to say thank you for their dedicated service and send a little holiday cheer their way!

Working Together with PC Links & SRP Vets to Organize “Cookies for Troops”

Connect the Dots Cookies for TroopsIn partnership with PC Links and SRP Vets, we gathered and packaged homemade cookies to send to service men and women overseas.  Not only is the the collection of, packaging, and transportation of the cookies to troops organized but, if there are specific service members that participants or donators know, cookies can be sent directly to them!

Thanking U.S. Service Men & Women Overseas with “Cookies for Troops”

On December 3rd, we gathered with SRP Vets and other volunteers to fill 44 boxes with homemade cookies, holiday cards, and other essentials.  The packages were shipped out December 3rd and 4th to the dedicated service men and women overseas for whom we are so thankful!

Some More Pictures from the Fun Event:

Connect the Dots Cookies for Troops Connect the Dots Cookies for Troops Connect the Dots Cookies for Troops

THANKS TO PC Links and SRP Vets FOR PUTTING TOGETHER “COOKIES FOR TROOPS!”

03Dec/18

WBEC-West Winter Celebration & Impact Awards

WBEC-West Winter Celebration & Impact Awards

WBEC-West Winter Celebration & Impact AwardsDecember is a month filled with celebration, gathering with friends and colleagues old and new,  looking back on the previous year, and looking forward to the year to come.  This week Connect the Dots Promotions has the honor of hosting the WBEC-West Winter Celebration & Impact Awards. WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC), a coalition of corporations, WBEs and regionally focused women’s business organizations. We are so proud to be a part of this organization and are thrilled to be hosting this year’s Winter Celebration & Impact Awards.

Giving Back to Diaper Bank of Central Arizona

WBEC-West Diaper Bank of Central ArizonaAt Connect the Dots, we strongly believe in giving back to the community in which we live and are so happy that the event has partnered with Diaper Bank of Central Arizona to gather diapers for those in need.  So, if you are attending the event and would like to donate, please donate packs of child or adult diapers that are new or unopened/unused.  Also, there is an urgent need for size 6 diapers.  

WBEC-West Winter Celebration & Impact Awards Recipient: Karie Cowden!

WBEC-West Karie CowdenIn addition to having a great time at the event, we are thrilled to announce that Connect the Dots’ very own owner, Karie Cowden, will be the recipient of the WBEC-West Impact Award which recognizes the work Karie has done for WBEC-West and the WBE Community.  Wow, what a tremendous honor!

Celebrate with Entertainment from DanceMotion: The North Pole Flamingo

WBEC-West Dance Motion North Pole FlamingoLast but not least, the WBEC-West Winter Celebration & Impact Awards will be filled with fun, food, and holiday cheer that will be enhanced by DanceMotion. DanceMotion is one of the Valley’s premiere youth dance companies and they will be presenting a performance from their show, North Pole Flamingo! This is sure to be great entertainment you will not want to miss!

29Aug/18

10th Annual UMOM Walk to End Homelessness

Participating in the 10th Annual UMOM Walk to End Homelessness

UMOM New Day CenterAt Connect the Dots, we are all about creating a community of connection.  We love our clients and we love our community so any time we can bring them together in one way or another is a total win in our books.  A community of connection pulls everyone together for a more impactful outcome.  And, because we love our community and our clients, we are so proud to sponsor the 10th Annual UMOM Walk to End Homelessness.  We have volunteered with UMOM for many years and are proud to support this great organization in any way that we can.  And, not only will be participating in the event but we are going to be sponsoring a team in an effort to break a Guinness World Record!  

How You Can Be a Part of a Guinness World Record

UMOM Walk to End HomelessnessWe want as many people as possible to participate in the UMOM Walk to End Homelessness because we will be breaking the Guinness World Record for the Largest Thong Sandal Race. The current record is 1,346 participants and this year we will break that record at the Phoenix Zoo!  And, because we work to create a community of connection, one of our Connect the Dots Promotions Clients, McCarthy Building Co., has donated flip-flops for the event for teams to wear. We love when we can bring clients together and also support the community and make an effort to end homelessness!  

About the 10th Annual UMOM Walk to End Homelessness

UMOM Walk to End HomelessnessThe UMOM Walk to End Homelessness is a 1K race at the Phoenix Zoo that raises money and awareness for families, single women, and youth experiencing homelessness.  You can choose to participate in the event as an individual, as part of a team, or as a sponsor!

The UMOM Walk is September 22nd, 2018 at the Phoenix Zoo

Saturday, September 22, 2018, 

Phoenix Zoo

455 N Galvin Pkwy, Phoenix, AZ 85008

6:00 A.M. – Registration & Activities/Food Vendors Open

7:00 A.M. – Walk Begins

9:00 A.M. – Event Ends/Zoo Open to Event Attendees and the Public

Tickets – Each ticket includes a commemorative t-shirt and flip-flops and all-day access to the Phoenix Zoo on the day of the event

25Jun/18

High ROI on Promotional Products

What Type of ROI Can Promotional Products Offer?

When choosing marketing and promotional products, it is common to wonder what the ROI (return on investment) will be.  While this is understandable, there is no set formula for what works best in marketing.  It is impossible to predict what a promotional product’s “ROI” will be, particularly because in marketing there are different types of promotional product ROI.  To label a return on investment as only monetary would be significantly simplifying the impact that promotional products can have for your business.

What Exactly Constitutes ‘ROI’?

First, it is important to establish what ROI can mean for your business.  There is obviously monetary ROI – when a promotional product converts to a sale.  But, promotional products can also foster goodwill and enhance and extend your branding efforts.  Think about the marketing real estate of someone’s desk.  If someone sits at their desk every day then that is tremendous opportunity to market your brand if you can take up even a small portion of that real estate.  Calendars, notepads, mousepads, mugs, Bluetooth speakers, pens, and more that sit on everyone’s desks can be custom branded. Each time that person sits down at their desk they will see your logo.  This creates brand recognition/recall, fosters goodwill because they remember that you gave a gift, and may just be the reminder they need when they need your product or service to give you a call.  That is tremendous and diverse ROI!

Diversify Your Definition of ROI to See the True Potential of Promotional Products!

In addition to utilizing someone’s desk real estate, you can strategically use promotional products as creative marketing tools that create brand recognition and help you grow your social media presence.  Branded wearable promotional products are great to hand out at events.  You can encourage people to snap a pic and tag you so that they can win a prize.  Another fun way to increase social media engagement is to encourage people to snap a picture with your logo any time they see it.  For example, if they are out at the bank or a local restaurant and see your branded pen on the counter, they can take a picture of it and tag your social media profile to win a prize.  This enhances the ROI on a relatively small investment in a promotional pen and creates a grassroots marketing movement for your brand.  When discussing branded promotional product ROI, it is important to look at all the different ROI types and potential with any given item so that you can maximize your marketing budget!

04Oct/17

Promotional Products for Arizona Tutoring Company – Focus Tutoring

Client Spotlight on Arizona Tutoring Company – Focus Tutoring

Arizona Tutoring Company - Focus FoundationWorking with clients on their marketing campaigns and promotional products is always an exciting opportunity.  But, when we have the opportunity to work with clients that are serving and improving the community it is a more than an opportunity, it is a privilege.  At Connect the Dots Promotions, we love partnering with clients to collaborate on developing unique and exciting promotional products. Recently, we had the opportunity to work with Focus Tutoring on new promotional products.  Focus Tutoring is an Arizona tutoring company that connects skilled educators with youth in need.  Their vision is that when young people learn how to navigate education, they can navigate their future.

How Focus Tutoring Supports & Educates Arizona Youth

Arizona Tutoring Company - Custom Water TumblerFocus Tutoring recognizes an important need in Arizona – that over 38,000 children need the help of tutors.  Homeless children or children in foster care struggle to get the educational support they need.  That is where Focus Tutoring comes in.  Focus Foundation of Arizona works to match children in need with skilled educators.  Further, these educators help fill the gap of children’s educational needs through PSAT and ACT classes, test prep, subject tutoring, and skill support.  Focus Tutoring partners with organizations that assist homeless and foster youth.  And, you can support this great organization in two ways.  First, you can donate to their foundation to support ongoing efforts to educate.  And, you can partner with Focus Tutoring to help educate Arizona youth.

How Connect the Dots Created Custom Water Tumblers for Focus Tutoring

Arizona Tutoring Company - Custom Water TumblerAt Connect the Dots, we love what Focus Tutoring is all about and enjoyed creating unique promotional products for them.  We worked with them to develop custom water tumblers to serve as gifts for new partners.  They are able to give these tumblers out to individuals that join their team.  And, the gift serves two purposes – a thank you and promotional tool.  The Focus Tutoring logo is visible anywhere someone carries the water bottle.  This is an inexpensive way to expand marketing and brand recognition. Also, we always encourage clients to focus on promotional products that fit their niche. By doing so, you expand your brand culture and foster goodwill.  And, it is easy for tutors to carry their water to each client meeting so it is not only an attractive but practical promotional product.

We work hard to stay educated about the latest technology and trends in promotional products and the marketing industry.  If you have questions about how you can use promotional products for marketing and branding, Connect the Dots is here to help!  And, if you are interested in more information about how to support Arizona tutoring services, partner with Focus Tutoring!

 

 

17Aug/17

Connect the Dots Partners with UMOM for the Walk for Homeless Families & Youth

Who UMOM Is

UMOM WalkAt Connect the Dots Promotions, we love working with businesses and organizations that give back to the community.  UMOM New Day Centers is located in Phoenix, Arizona and has a mission to prevent and end homelessness.  They do this using innovative strategies and housing solutions that meet the unique needs of each family and individual.  UMOM was founded in 1964 and has been providing outstanding a place of safe shelter and outstanding supportive services since.  And, with a priority of keeping families together, UMOM provides continuum care from an emergency shelter to transitional housing to permanent, affordable housing.  Founder and President of Connect the Dots Promotions, Karie Cowden, is a Co-Chair for the UMOM Walk for Homeless Families & Youth. This important annual event supports the mission of ending the cycle of homelessness in Maricopa County.

Participate and/or Sponsor the UMOM Walk for Homeless Families & Youth

UMOM WalkThere are a variety of ways to participate in the UMOM Walk for Homeless Families & Youth.  You can participate by simply walking in the event.  Also, you can sponsor the walk which is a great marketing opportunity for your business.  At Connect the Dots Promotions we work hard to literally “connect the dots” for our clients. So, that means reinforcing brand identity and facilitating synergistic marketing opportunities by connecting clients with great promotional opportunities.  And, in this case, it is not only a great chance to effectively market your brand but also an opportunity to support a great local organization.  Participation will get your company’s name out in the community.  Also, it will also present an opportunity to enjoy time with your staff.  Further, you will make a difference in the lives of those experiencing homelessness with your tax-deductible sponsorship.

So, if you or someone you know is interested in participating in the walk, marketing their brand, or learning about diversified marketing opportunities, we encourage you to contact Connect the Dots Promotions. We would love to share about sponsorship opportunities with UMOM that will extend your brand’s recognition within the community.

UMOM Walk for Homeless Families & Youth Saturday, September 23, 2017
The Phoenix Zoo
Papago Park, 455 N Galvin Parkway
Phoenix, AZ 85008