Tag Archives: marketing experience

13Oct/20

Strategic Corporate Marketing During a Pandemic

While we all try to figure out what a new “normal” looks like during the ongoing coronavirus pandemic, business still goes on.  Many businesses have struggled to rapidly switch to remote work, quarantines, and pivoting their business models to meet customer needs.  With the majority of large gatherings, expos, and other events being canceled, virtual conferences and events have become popular.  Virtual happy hours are all the rage to stay connected with co-workers.  And marketing tactics have had to adjust to being able to reach clients in a saturated online market.  Companies that have found strategic ways to market their business through these trying times are poising themselves to be successful through the pandemic and long after it ends.

Anyone that manages corporate marketing for their business is probably experiencing a common trend right now – dwindled staff and support, along with a limited marketing budget.  Determining the right way to spend your marketing budget is more important than ever before.  Working with a creative marketing strategist can help you determine the right types of marketing experiences and/or products that will best suit your marketing objectives and budget.  Strategic budget allocation does not mean that you have to waste money on a branded product that someone will throw away.  Fundraisers, creative customer promotional products, and custom products for staff to show appreciation all foster a sense of community that most people are longing for in this time of social distancing.

Remind customers that you are surviving and thriving through the pandemic as a business, and remind your employees that you know how hard they are working in a unique environment with a thoughtful and unique marketing campaign.  When you work with an experienced marketing professional that is filled with endless creative ideas, it is easy to find a way to craft a strategic marketing campaign, market your virtual or in-person (when possible) event, and show loyalty and support which all ultimately does something so important during this time – creates a positive community experience centered on your brand.

11Mar/20

2 Creative Ways to Celebrate Teacher Appreciation Day with Promotional Products

Teachers are molding the minds of the next generation and often doing so with little pay or recognition.  With Teacher Appreciation Day quickly approaching (May 5th, 2020), we wanted to give you plenty of time to consider the way in which you would like to show your appreciation to the teachers in your school in a thoughtful, sustainable, and economic way.  

The job is not easy and yet, teachers persist, and at Connect the Dots, we believe it is important to recognize that kind of dedication.  Who doesn’t want to show a little extra appreciation for the hard-working teachers in our lives?  And, while we are sure that the majority of teachers are running on a heavy dose of caffeine daily, they have probably received their fair share of mugs as a thank you gift.  While the gesture is still thoughtful, your teachers probably do not need another ceramic mug to add to the collection. Fortunately, there are many creative, thoughtful, and economical ways to show the teachers in your life that you appreciate them that they will actually use and love!  Recognizing the hard work of teachers is also an excellent way to foster goodwill and school spirit while reinforcing and encouraging continued hard work.

2 Creative Ways to Celebrate Teacher Appreciation Day with Promotional Products

1.  Music Accessories: Bluetooth Speakers & Wireless Earbuds

Spending all day in a classroom full of kids means listening to A LOT of noise.  Show your teachers you see that being a teacher isn’t always easy and let them unplug with a little music.  Bluetooth speakers are a great option because teachers can take them with them wherever they go and they are also handy in the classroom!  And, wireless earbuds will come in handy for teachers when they just need a little break from the noise.  They are a great option because they are so versatile and useful while still being economical and fun!

2.  Tech/Sports Accessories:  Backpacks & Duffle Bags

Today’s technology-driven world means that most teachers are transporting a laptop, tablet, and/or other technology in their bag on a daily basis.  Make it easy, convenient, and a fun way to show school spirit with logo backpacks or logo duffle bags in a modern and stylish design that teachers will happily carry with them!  Customizing the bags with your logo or school color makes it both stylish and an excellent marketing tool.

04Feb/20

2020 PPAI Expo – Trends Recap

Attending the PPAI Expo is something that our team at Connect the Dots looks forward to every year.  And, the 2020 PPAI Expo in Las Vegas did not disappoint! One of the reasons we look so forward to the PPAI Expo is learning about the latest trends in promotional products (trust us, this is only one, stay tuned, there will be more blogs soon about the other things we enjoyed while attending!).  

What we really loved about the trends we saw this year is that the trends weren’t simply feature or style-related, there were some trends in the core essence and intention of promotional products.  This is so important because promotional products are not just basic marketing tools, they can be used as powerful and complex tools that are both useful and impactful which further raises brand awareness.

2020 PPAI Expo Trend #1:  Connection & Protection

It is no wonder that we at Connect the Dots loves this trend – it is at the core of what we as s company strive to achieve – connection.  Fleeting moments and flashy trends are fun and can be useful but when it comes to lasting impact that develops true brand-awareness and loyalty, connection is the name of the game.  Promotional products that foster connection include things that make you feel good and/or give back to a specific cause.

When you know better, you do better – or at least that is the hope and trend we are seeing in promotional products for 2020.  Generation Z cares more about protecting the earth more than any generation ever before. Fortunately for our clients, we have special search tools to make it simple to search product lines that give back to specific charities or causes.

2020 PPAI Expo Trend #2: Homeward-Thinking

So often, promotional products are for a specific task or purpose that is work-related (mouse-pad, calendar, pens, etc.), fitness or activity-related (water bottle, gym bag, stress ball, etc.) but now the focus is turning homeward.  By this, we mean that promotional products are much more personal and focused on well-being and quality of life.  For example, sleep is the hottest new luxury – yes, we said sleep.  More and more people know how important sleep is and are making self-care goals to get more sleep – why miss the marketing bandwagon here?  Perhaps a promotional product focused on improving the quality of sleep experience is something that would not only be deeply appreciated but would make a lasting, positive marketing impact.  

Additionally, much more focus is on quality experiences a part of a marketing moment including immersive experiences and other activities that encourage experiential play such as escape rooms or other experiences like Meowolf.  These types of promotional products and experiences encourage people to be present and in the moment and that is certainly a hot trend for 2020!

19Nov/19

Connect the Dots Invests in Continuing Education and Certifications 

Connect the Dots Invests in Continuing Education and Certifications 

At Connect the Dots Promotions, we believe strongly that the best service can only be provided to clients when we are continually striving to learn and improve.  Continuing education and certifications keep us well-informed of industry standards, new technology, creative marketing strategies, and help us develop valuable skills and knowledge that we can pass on to our clients.  The entire Connect the Dots team is invested in our industry and we have recently had the opportunity to do just that through continuing education and certifications.

Marcie Becomes TAS Certified with PPAI

Marcie is a valued member of the Connect the Dots team and recently became TAS certified through PPAI (Promotional Products Association International).  PPAI explains what it means to get your Trained Advertising Specialist (TAS) certificate, “The PPAI Trained Advertising Specialist (TAS) Certificate is an initiative of PPAI Professional Development aimed at providing promotional products professionals—who are new to the industry—with a source for finding answers to their questions and a plethora of information about the industry.”  We are very proud of Marcie as she keeps working to provide outstanding service to our clients and keeps working towards the next level certification – CAS (Certified Advertising Specialist).  Karie is also proud to be a certified MAS (Master Advertising Specialist) through PPAI.

Karie Participates in the SBA Emerging Leaders Initiative

The Small Business Administration or SBA is dedicated to helping Americans start, build, and grow businesses.  Recently, Karie took the opportunity to participate in SBA Emerging Leaders Initiative in which she participated in a series of intensive executive-level educational and training opportunities with the intention of accelerating the growth of high-potential small businesses in America’s underserved cities.  For this training, experiences from advisors and business leaders in urban communities across the country were used to inform the curriculum.  Specialized areas of training include growth strategy planning, financing and access to capital, government contracting, and CEO mentoring.  Karie is constantly learning and staying on the cutting edge of all things business, marketing, and promotional products and this Emerging Leaders Initiative e was certainly in line with that.  The initiative prepares and encourages small businesses to move to a new level and emerge as a self-sustaining business that creates jobs and builds communities – something Connect the Dots Promotions is all about!

 

09Sep/19

New Promotional Products & Technology at the AZPPA Exhibitor Show

Learning About The Latest Promotional Products & Technology at the AZPPA Exhibitor Show

While there are some staple promotional products in the marketing industry, there are constantly new trends and technologies emerging.  And, while those staple products are not only time-tested and effective, the implementation of new technologies in marketing strategies often allows a business to reach a new audience or impress an existing audience in a new and memorable way.  At Connect the Dots Promotions, we love to stay informed about the newest products and technologies.  In doing so, we are able to connect our clients with unique promotional products that will set them apart from the competition and maximize their marketing budget.  We recently attended the AZPPA Exhibitor Show and had a chance to check out some really exciting new promotional items and technologies, as well as connect with industry peers.

About the AZPPA Exhibitor Show

The Arizona Promotional Products Association (AZPPA), hosts an annual trade show which we recently had the joy of attending. If you are unfamiliar with the AZPPA Exhibitor Show, it is a great Arizona-based trade show that features local and national suppliers as well as attracts distributors from throughout Arizona.  

Exciting New Promotional Products and Technology!

One of our favorite new technologies that we saw is an NFC-enabled pen.  If you are not quite sure what NFC technology is, you may be more familiar with it than you think!  NFC (Near Field Communication) technology is embedded in most new phone technology today.  For example, if you have an iPhone and have ever used Apple Pay, you have already used NFC technology.  Simply put, NFC detects and enables technologies in close proximity to securely share wireless data, without the need for an internet connection. But, there are many more applications for this technology and we were so excited to see how it can be leveraged as a marketing tool by embedding it in a pen.

How You Can Use NFC Technology for Business Marketing

An NFC-enabled pen simply needs to be waved near technology such as a phone, tablet, or other NFC-enabled device and the information can be securely shared.  There are many exciting and unique ways in which this technology can be used as a marketing tool.  First, it is a fast, easy, and economical business card!  Think of how easy it would be at a networking event to simply wave your NFC-enabled pen and share your business card with as many people you want in rapid succession. To use it as a powerful promotional product, consider embedding custom, branded pens with your company brochure, important contact information, photographs, music, games, website, event schedule, or any other information you want to share with your potential or existing client.  Then, that information goes with them wherever they go with the pen.  It is a convenient, economical, eco-friendly, portable marketing tool that is sure to be a hot promotional item in the months and years to come! 

If you would like to learn more about how you can utilize these cool new marketing technologies, we at Connect the Dots Promotions would love to talk to you about all of the new products and technologies we just experienced at the AZPPA Exhibitor Show!

20May/19

Proposed China Tariff Will Have Major Impact on Promotional Products Industry (and Customers)

Forget Winter, the Tariff is Coming and it is Far More Ominous!

Proposed China TariffUsually, it is a hot new product making the buzz in the promotional products industry but right now the buzz is all about the proposed China tariff.  The proposed tariff will have a widespread impact on various industries, including a significant impact on the promotional products industry.  At Connect the Dots Promotions, we love to share our latest projects or interesting products with our clients and industry peers, but we also believe it is important to have a conversation about how important this proposed tariff is and examine just how wide-reaching the impact will be.

Trump Administration Proposed 25% Tariff Will Impact Everyone

If you have not yet heard the news, the Trump administration proposed 25% tariff on products imported from China.  Make no mistake, this is a HUGE tariff.  Not only is this tariff threatening businesses but, unfortunately, it is threatening widespread impact on our customers because it will lead to an increase in prices. 

USA Today explains what is at stake with the proposed China tariff increase, “The trade war with China could cause prices to rise on everything from toys to clothing, but it also could lead to ‘widespread store closures,’ according to a report by UBS.  The investment bank’s analysis said tariffs on Chinese imports could put $40 billion of sales and 12,000 stores at risk…’We think potential 25% tariffs on Chinese imports could accelerate pressure on these company’s profit margins to the point where major store closures become a real possibility.” Earlier this month, the Trump administration increased U.S. tariffs on $200 billion in Chinese imports from 10% to 25%. The president has also threatened to add a 25% tariff on almost all the remaining $325 billion in goods shipped in from China… ‘We’re going to continue to do everything we can to keep prices low,’ said Brett Biggs, Walmart’s chief financial officer and executive vice president, during a call with reporters Thursday. ‘However, increased tariffs will lead to increased prices we believe for our customers.’”

Proposed China Tariff Will Have a Big Impact on All Businesses & Their Clients

Proposed China TariffThe proposed increase will certainly impact large retailers like Walmart, but it will be an even larger strain on small businesses.  While we still have not seen exactly how this proposed China tariff will play out exactly, if it does go into effect as planned, it will most likely lead to increased prices. 

Because of this, and because we love our clients so much and don’t want to see their marketing impacted by this, we highly encourage our customers to consider looking ahead at the next 6 months – 1 year and consider what they have planned for marketing and promotional products.  If you have not yet, start planning your marketing calendar out and considering if now is a good time to order for fall, back-to-school, holidays, end-of-year, or other occasions for which you might want promotional products.  By ordering sooner rather than later (before a new tariff is implemented), you will take advantage of lower prices that will no longer be around if the tariff goes into effect.

Plan Ahead to Avoid Paying Higher Prices If Higher Tariff is Enacted

At Connect the Dots Promotions, you can always count on our dedication to you, our client.  We have been well aware of the proposed tariff for some time and are anticipating the potential increase by researching American made products and other sources to keep costs low but, unfortunately, if the tariff does go into place, it will likely mean increased pricing.  If you are interested in discussing your marketing plan, alternative marketing strategies, or investing in promotional products now to avoid

06Apr/19

Diversify Your Brand’s Marketing Experiences

At Connect the Dots, we constantly strive to find creative ways to help you market your brand and promote your events.  Our love for things like promotional products is well-known and we love connecting clients with the perfect promotional tools to set them apart from the competition.  As we all know, differentiating your brand in a saturated market can be challenging. It is exactly that reason that we added new services for our clients that want to creatively approach marketing their brand.  Now, not only can Connect the Dots help you design unique and interesting promotional products but we can elevate your next marketing campaign with what we are calling ‘Experiences.

CONNECT THE DOTS: MARKETING EXPERIENCES

FLASH MOBS

Marketing ExperiencesBy now, most people have seen a flash mob either on video or in person.  And, if you have, you know just how fun and memorable they are!  This form of viral marketing is a great way to show your brand’s personality, make a memorable impact on your target audience, promote your brand, sale, or product, and just show that you can have some fun!  While flash mobs are great fun, they do require a good amount of coordination, practice and strategic planning to be executed properly – and trust us, you want to execute them properly.  What could be sadder than a bad flash mob?!  Not much! The last thing you want to be remembered for is a flash mob fail! At Connect the Dots, we have access to the talent, all you need to provide is the time and place! Get creative with viral marketing and let us help you create the memorable marketing experiences you want!

WORLD RECORD ATTEMPTS

Marketing ExperiencesThere are few bragging rights as cool as being able to say you hold a world record in some category!  Really, how many people or brands can say that?  Not many!  And, that is exactly why you should not only pursue a world record if possible, but you should coordinate marketing experiences and media around it because it is something definitely worth sharing with your clients and employees!  Our team can help give your existing or new event the fun twist you need to help increase attendance, bring in more fundraising dollars, or and/or build invaluable brand awareness!

MISSION STATEMENT BUILDING

Marketing ExperiencesWhether you are a charitable organization, non-profit, school, small business, or major corporation, a mission statement is simply a must.  Every organization should have a mission statement because it fosters a team mentality amongst your employees, facilities an organized effort in pursuit of goals, and shows a cohesive effort to your clients.  At Connect the Dots Promotions, our consultants will work with you to understand what you prioritize and what your ultimate goals are to help you craft a unique mission statement.  Once completed, we will provide a custom metal fabricated mission statement for you to display in your office with pride!

DIGITAL MARKETING EXPERIENCES: BLOGGING & SOCIAL MEDIA MARKETING

Marketing ExperiencesToday’s marketing expands far beyond print, radio and television media campaigns.  Create a unified brand presence that is cohesive across all platforms, including your website and social media platforms.  Consistent, well-written, SEO-optimized content such as blogs will reinforce your brand as an authority in your industry, share helpful or useful information with your employees and customers, and increase your search engine ranking to make your brand more discoverable.  Further, social media marketing is a great way to show off more of your brand’s personality and reach your employees and customers directly.  At Connect the Dots Promotions, we have a variety of digital marketing tools and management options to help you facilitate the digital presence you want for your brand!