Tag Archives: marketing experiences

20May/19

Proposed China Tariff Will Have Major Impact on Promotional Products Industry (and Customers)

Forget Winter, the Tariff is Coming and it is Far More Ominous!

Proposed China TariffUsually, it is a hot new product making the buzz in the promotional products industry but right now the buzz is all about the proposed China tariff.  The proposed tariff will have a widespread impact on various industries, including a significant impact on the promotional products industry.  At Connect the Dots Promotions, we love to share our latest projects or interesting products with our clients and industry peers, but we also believe it is important to have a conversation about how important this proposed tariff is and examine just how wide-reaching the impact will be.

Trump Administration Proposed 25% Tariff Will Impact Everyone

If you have not yet heard the news, the Trump administration proposed 25% tariff on products imported from China.  Make no mistake, this is a HUGE tariff.  Not only is this tariff threatening businesses but, unfortunately, it is threatening widespread impact on our customers because it will lead to an increase in prices. 

USA Today explains what is at stake with the proposed China tariff increase, “The trade war with China could cause prices to rise on everything from toys to clothing, but it also could lead to ‘widespread store closures,’ according to a report by UBS.  The investment bank’s analysis said tariffs on Chinese imports could put $40 billion of sales and 12,000 stores at risk…’We think potential 25% tariffs on Chinese imports could accelerate pressure on these company’s profit margins to the point where major store closures become a real possibility.” Earlier this month, the Trump administration increased U.S. tariffs on $200 billion in Chinese imports from 10% to 25%. The president has also threatened to add a 25% tariff on almost all the remaining $325 billion in goods shipped in from China… ‘We’re going to continue to do everything we can to keep prices low,’ said Brett Biggs, Walmart’s chief financial officer and executive vice president, during a call with reporters Thursday. ‘However, increased tariffs will lead to increased prices we believe for our customers.’”

Proposed China Tariff Will Have a Big Impact on All Businesses & Their Clients

Proposed China TariffThe proposed increase will certainly impact large retailers like Walmart, but it will be an even larger strain on small businesses.  While we still have not seen exactly how this proposed China tariff will play out exactly, if it does go into effect as planned, it will most likely lead to increased prices. 

Because of this, and because we love our clients so much and don’t want to see their marketing impacted by this, we highly encourage our customers to consider looking ahead at the next 6 months – 1 year and consider what they have planned for marketing and promotional products.  If you have not yet, start planning your marketing calendar out and considering if now is a good time to order for fall, back-to-school, holidays, end-of-year, or other occasions for which you might want promotional products.  By ordering sooner rather than later (before a new tariff is implemented), you will take advantage of lower prices that will no longer be around if the tariff goes into effect.

Plan Ahead to Avoid Paying Higher Prices If Higher Tariff is Enacted

At Connect the Dots Promotions, you can always count on our dedication to you, our client.  We have been well aware of the proposed tariff for some time and are anticipating the potential increase by researching American made products and other sources to keep costs low but, unfortunately, if the tariff does go into place, it will likely mean increased pricing.  If you are interested in discussing your marketing plan, alternative marketing strategies, or investing in promotional products now to avoid

06Apr/19

Diversify Your Brand’s Marketing Experiences

At Connect the Dots, we constantly strive to find creative ways to help you market your brand and promote your events.  Our love for things like promotional products is well-known and we love connecting clients with the perfect promotional tools to set them apart from the competition.  As we all know, differentiating your brand in a saturated market can be challenging. It is exactly that reason that we added new services for our clients that want to creatively approach marketing their brand.  Now, not only can Connect the Dots help you design unique and interesting promotional products but we can elevate your next marketing campaign with what we are calling ‘Experiences.

CONNECT THE DOTS: MARKETING EXPERIENCES

FLASH MOBS

Marketing ExperiencesBy now, most people have seen a flash mob either on video or in person.  And, if you have, you know just how fun and memorable they are!  This form of viral marketing is a great way to show your brand’s personality, make a memorable impact on your target audience, promote your brand, sale, or product, and just show that you can have some fun!  While flash mobs are great fun, they do require a good amount of coordination, practice and strategic planning to be executed properly – and trust us, you want to execute them properly.  What could be sadder than a bad flash mob?!  Not much! The last thing you want to be remembered for is a flash mob fail! At Connect the Dots, we have access to the talent, all you need to provide is the time and place! Get creative with viral marketing and let us help you create the memorable marketing experiences you want!

WORLD RECORD ATTEMPTS

Marketing ExperiencesThere are few bragging rights as cool as being able to say you hold a world record in some category!  Really, how many people or brands can say that?  Not many!  And, that is exactly why you should not only pursue a world record if possible, but you should coordinate marketing experiences and media around it because it is something definitely worth sharing with your clients and employees!  Our team can help give your existing or new event the fun twist you need to help increase attendance, bring in more fundraising dollars, or and/or build invaluable brand awareness!

MISSION STATEMENT BUILDING

Marketing ExperiencesWhether you are a charitable organization, non-profit, school, small business, or major corporation, a mission statement is simply a must.  Every organization should have a mission statement because it fosters a team mentality amongst your employees, facilities an organized effort in pursuit of goals, and shows a cohesive effort to your clients.  At Connect the Dots Promotions, our consultants will work with you to understand what you prioritize and what your ultimate goals are to help you craft a unique mission statement.  Once completed, we will provide a custom metal fabricated mission statement for you to display in your office with pride!

DIGITAL MARKETING EXPERIENCES: BLOGGING & SOCIAL MEDIA MARKETING

Marketing ExperiencesToday’s marketing expands far beyond print, radio and television media campaigns.  Create a unified brand presence that is cohesive across all platforms, including your website and social media platforms.  Consistent, well-written, SEO-optimized content such as blogs will reinforce your brand as an authority in your industry, share helpful or useful information with your employees and customers, and increase your search engine ranking to make your brand more discoverable.  Further, social media marketing is a great way to show off more of your brand’s personality and reach your employees and customers directly.  At Connect the Dots Promotions, we have a variety of digital marketing tools and management options to help you facilitate the digital presence you want for your brand!