Tag Archives: pandemic

13Oct/20

Strategic Corporate Marketing During a Pandemic

While we all try to figure out what a new “normal” looks like during the ongoing coronavirus pandemic, business still goes on.  Many businesses have struggled to rapidly switch to remote work, quarantines, and pivoting their business models to meet customer needs.  With the majority of large gatherings, expos, and other events being canceled, virtual conferences and events have become popular.  Virtual happy hours are all the rage to stay connected with co-workers.  And marketing tactics have had to adjust to being able to reach clients in a saturated online market.  Companies that have found strategic ways to market their business through these trying times are poising themselves to be successful through the pandemic and long after it ends.

Anyone that manages corporate marketing for their business is probably experiencing a common trend right now – dwindled staff and support, along with a limited marketing budget.  Determining the right way to spend your marketing budget is more important than ever before.  Working with a creative marketing strategist can help you determine the right types of marketing experiences and/or products that will best suit your marketing objectives and budget.  Strategic budget allocation does not mean that you have to waste money on a branded product that someone will throw away.  Fundraisers, creative customer promotional products, and custom products for staff to show appreciation all foster a sense of community that most people are longing for in this time of social distancing.

Remind customers that you are surviving and thriving through the pandemic as a business, and remind your employees that you know how hard they are working in a unique environment with a thoughtful and unique marketing campaign.  When you work with an experienced marketing professional that is filled with endless creative ideas, it is easy to find a way to craft a strategic marketing campaign, market your virtual or in-person (when possible) event, and show loyalty and support which all ultimately does something so important during this time – creates a positive community experience centered on your brand.

26Aug/20

Boost Workplace Safety During the COVID-19 Pandemic With These Products

As we continue to adjust to a new normal during the COVID-19 pandemic, we are beginning to see a return to the workplace or many people.  While people return to on-site work, workplaces need to maximize safety to protect their employees and clients through a variety of infection mitigation strategies.  In addition to a robust cleaning and disinfection protocol, there are many ways to enhance workplace safety that are both effective and branded.  Branded COVID-19 promotional products or the workplace serve a very important purpose while keeping branding consistent and familiar, even during unique times. Below, we have compiled a list of just a few of the examples of branded products that will improve workplace safety during the COVID-19 pandemic.

Social distancing is one of the best ways to reduce transmission of disease which is why it is particularly important in business offices, retail environments, and schools.  But, as we all know, it can be hard to know how far exactly is enough for proper social distancing. With floor stickers, wall signs, and partitions, you can make it easy to socially distance.

Face coverings are widely required in public spaces or any areas in which social distancing cannot be maintained.  These invisible face shields are effective and will look even better when customized with your business or school’s branding.

Employee wellness is of the utmost importance because in addition to not wanting your employees’ health and safety compromised when employees get sick they miss work which can impact business operations.  There are a number of branded promotional products that support your employee wellness efforts during the COVID-19 pandemic.

At Connect the Dots, we have worked hard to research and determine the best safety promotional products for use during the COVID-19 pandemic, and beyond.  Let us help you continue to promote your brand while protecting the safety of your employees and customers.

13Aug/20

How Your Business Can Show Support During the COVID-19 Pandemic


We’ve all heard it be said about the COVID-19 pandemic by now – ‘We’re all in this together.”  At Connect the Dots Promotions, we have truly taken this to heart and are here to support our clients in any way possible.  We know that businesses are looking for cost-effective ways to show their employees and customers some support during these challenging and unprecedented times. Many businesses have struggled just to stay alive through quarantine or are working with dramatically-reduced workforces but, nevertheless, marketing is still important because the world cannot come to a complete standstill.  There is a multitude of ways you can market your business while showing support to your employees and customers with promotional products.  You can still generate a positive customer experience and foster employee goodwill with a thoughtful gesture.  The team at Connect the Dots is here to help you develop strategic and creative ways to reach customers and employees while marketing your business during the COVID-19 pandemic.

How Your Business Can Show Support During the COVID-19 Pandemic

Support Home-Based Hobbies During the Pandemic with Promotional Products

    • Gardening:  Seed and grow kits, gardening tools, buckets, kneeler cushions, chimes, and more make home-bound hobbies a bit more fun.  Recipients will be thankful that healthy and fun hobbies are being encouraged when they receive their branded gardening items.
    • Cooking & Grilling:  With the hustle and bustle of life slowed down a bit by staying home more, many are taking the extra time to cook at home more.  What better way to support someone that has recently taken up cooking than with a branded apron, oven mitt, wine opener, cutting board, or other kitchen tools such as spatulas and measuring cups?

Support Health & Safety During the Pandemic with Promotional Products

    • Unique Masks & PPE: Branded masks, branded gaiters, branded antibacterial wipes, branded touchless safe key, branded sanitizer, branded face shields, and more will show recipients that you care about their health and wellness during this time.
    • Home Fitness Equipment: Resistance bands, yoga mats, jump ropes, massage balls, exercise balls and more can be personalized with your branding to provide a positive way to stay physically and mentally healthy while home.

Provide Some Luxury During the Pandemic with Promotional Products

    • Food:  What is better than receiving some delicious food and snacks?  Make someone’s day a little more fun with a delicious branded food delivery.
    • Bath Products:  Bath products such as bath salts or bubble bath, as well as body wash and body lotion are a nice gift to receive any time but particularly thoughtful during this stressful time.  Branded bath products make it clear to your employees and clients that you care about their wellbeing.
    • Candles:  Candles are a source of relaxation and improve the ambiance of any room.  Branded candles make time spent at home a little more luxurious.