Tag Archives: Pens

09Sep/19

New Promotional Products & Technology at the AZPPA Exhibitor Show

Learning About The Latest Promotional Products & Technology at the AZPPA Exhibitor Show

While there are some staple promotional products in the marketing industry, there are constantly new trends and technologies emerging.  And, while those staple products are not only time-tested and effective, the implementation of new technologies in marketing strategies often allows a business to reach a new audience or impress an existing audience in a new and memorable way.  At Connect the Dots Promotions, we love to stay informed about the newest products and technologies.  In doing so, we are able to connect our clients with unique promotional products that will set them apart from the competition and maximize their marketing budget.  We recently attended the AZPPA Exhibitor Show and had a chance to check out some really exciting new promotional items and technologies, as well as connect with industry peers.

About the AZPPA Exhibitor Show

The Arizona Promotional Products Association (AZPPA), hosts an annual trade show which we recently had the joy of attending. If you are unfamiliar with the AZPPA Exhibitor Show, it is a great Arizona-based trade show that features local and national suppliers as well as attracts distributors from throughout Arizona.  

Exciting New Promotional Products and Technology!

One of our favorite new technologies that we saw is an NFC-enabled pen.  If you are not quite sure what NFC technology is, you may be more familiar with it than you think!  NFC (Near Field Communication) technology is embedded in most new phone technology today.  For example, if you have an iPhone and have ever used Apple Pay, you have already used NFC technology.  Simply put, NFC detects and enables technologies in close proximity to securely share wireless data, without the need for an internet connection. But, there are many more applications for this technology and we were so excited to see how it can be leveraged as a marketing tool by embedding it in a pen.

How You Can Use NFC Technology for Business Marketing

An NFC-enabled pen simply needs to be waved near technology such as a phone, tablet, or other NFC-enabled device and the information can be securely shared.  There are many exciting and unique ways in which this technology can be used as a marketing tool.  First, it is a fast, easy, and economical business card!  Think of how easy it would be at a networking event to simply wave your NFC-enabled pen and share your business card with as many people you want in rapid succession. To use it as a powerful promotional product, consider embedding custom, branded pens with your company brochure, important contact information, photographs, music, games, website, event schedule, or any other information you want to share with your potential or existing client.  Then, that information goes with them wherever they go with the pen.  It is a convenient, economical, eco-friendly, portable marketing tool that is sure to be a hot promotional item in the months and years to come! 

If you would like to learn more about how you can utilize these cool new marketing technologies, we at Connect the Dots Promotions would love to talk to you about all of the new products and technologies we just experienced at the AZPPA Exhibitor Show!

20Aug/19

If You Don’t Have a Company Online Store Yet – You Need One!

Should You Be Using a Company Online Store?

If you do not yet have a company online store, you probably should get one! Company online stores have become a popular, efficient, and effective way to offer employees (and even customers) a place to buy unique branded items.  Whether you just want to provide your employees with some fun items to show their pride in their workplace or you want to provide your managers and employees a one-stop-shop for employees to choose your branded promotional products and apparel as a requirement of their job, a company online store is an ideal solution.  

Curate a Strategic Company Online Store

One significant advantage of creating your own company online store is that you get control over controlling your brand’s identity and style.  You can control things like style, color, finish, etc.  Additionally, you can further a message about your brand.  For example, if you are a gym, you can offer promotional gym bags, towels, yoga mats, and hoodies that uniquely exemplify your brand’s style.  This is important because people are bombarded with marketing messages thousands of times a day so you want to create a unified, cohesive branding strategy and an online store will provide the ideal platform on which to do so.  

Let Employees (and Customers!) Show Their Company Pride

What is better than using custom apparel and swag to proudly represent something that you are a part of or support?  There are so many ways, large and small, to show others you are proud to be an employee of a great company, or that you love a great company with branded promotional products and apparel.  Every time someone wears or uses a promotional item in front of someone else at work, in a store, in a restaurant, or anywhere else – they see your branding and it reinforces your brand identity.  

Start a Company Online Store with Connect the Dots Promotions

At Connect the Dots Promotions, we are continually looking for unique and diverse ways to assist you with strategic marketing solutions.  We can help you choose items for your company store, design the style, and help you offer your employees and clients a modern and convenient way to source branded promotional products.  Once complete, your company online store can live on its own website or you can embed it into your website for enhanced functionality.  Starting other forms of online stores can be expensive, complicated, and frustrating which is why we love how effective, efficient, and convenient it is to establish your own company online store.

20May/19

Proposed China Tariff Will Have Major Impact on Promotional Products Industry (and Customers)

Forget Winter, the Tariff is Coming and it is Far More Ominous!

Proposed China TariffUsually, it is a hot new product making the buzz in the promotional products industry but right now the buzz is all about the proposed China tariff.  The proposed tariff will have a widespread impact on various industries, including a significant impact on the promotional products industry.  At Connect the Dots Promotions, we love to share our latest projects or interesting products with our clients and industry peers, but we also believe it is important to have a conversation about how important this proposed tariff is and examine just how wide-reaching the impact will be.

Trump Administration Proposed 25% Tariff Will Impact Everyone

If you have not yet heard the news, the Trump administration proposed 25% tariff on products imported from China.  Make no mistake, this is a HUGE tariff.  Not only is this tariff threatening businesses but, unfortunately, it is threatening widespread impact on our customers because it will lead to an increase in prices. 

USA Today explains what is at stake with the proposed China tariff increase, “The trade war with China could cause prices to rise on everything from toys to clothing, but it also could lead to ‘widespread store closures,’ according to a report by UBS.  The investment bank’s analysis said tariffs on Chinese imports could put $40 billion of sales and 12,000 stores at risk…’We think potential 25% tariffs on Chinese imports could accelerate pressure on these company’s profit margins to the point where major store closures become a real possibility.” Earlier this month, the Trump administration increased U.S. tariffs on $200 billion in Chinese imports from 10% to 25%. The president has also threatened to add a 25% tariff on almost all the remaining $325 billion in goods shipped in from China… ‘We’re going to continue to do everything we can to keep prices low,’ said Brett Biggs, Walmart’s chief financial officer and executive vice president, during a call with reporters Thursday. ‘However, increased tariffs will lead to increased prices we believe for our customers.’”

Proposed China Tariff Will Have a Big Impact on All Businesses & Their Clients

Proposed China TariffThe proposed increase will certainly impact large retailers like Walmart, but it will be an even larger strain on small businesses.  While we still have not seen exactly how this proposed China tariff will play out exactly, if it does go into effect as planned, it will most likely lead to increased prices. 

Because of this, and because we love our clients so much and don’t want to see their marketing impacted by this, we highly encourage our customers to consider looking ahead at the next 6 months – 1 year and consider what they have planned for marketing and promotional products.  If you have not yet, start planning your marketing calendar out and considering if now is a good time to order for fall, back-to-school, holidays, end-of-year, or other occasions for which you might want promotional products.  By ordering sooner rather than later (before a new tariff is implemented), you will take advantage of lower prices that will no longer be around if the tariff goes into effect.

Plan Ahead to Avoid Paying Higher Prices If Higher Tariff is Enacted

At Connect the Dots Promotions, you can always count on our dedication to you, our client.  We have been well aware of the proposed tariff for some time and are anticipating the potential increase by researching American made products and other sources to keep costs low but, unfortunately, if the tariff does go into place, it will likely mean increased pricing.  If you are interested in discussing your marketing plan, alternative marketing strategies, or investing in promotional products now to avoid

31Jan/19

Why the 2019 PPAI Expo in Las Vegas Was a Must-Attend Event!

2019 PPAI Expo Recap

2019 PPAI Expo2019 PPAI ExpoWe are home from the PPAI Expo and wow – we saw so much, learned even more, and had a great time connecting with old and new friends!  It was great to attend the 2019 PPAI Expo with our whole team because there is so much to take in and we were able to have three sets of eyes.  Also, having three people let us be very organized about what we saw, learned, and visited!  Every year at the PPAI Expo is a great experience and 2019 certainly did not disappoint.

 

 

Preparing for Year Ahead with the 2019 PPAI Expo

2019 PPAI ExpoWe love that the PPAI Expo is at the beginning of the year because it allows us to see the latest and greatest products while our clients are preparing marketing strategies for the year ahead.  We have projects on the horizon for clients and, knowing that, we were able to connect the right products with the coming projects.  

 

 

 

What We Saw at the 2019 PPAI Expo

2019 PPAI Expo 2019 PPAI ExpoTech promotional products have been popular for a while and this year was no exception.  Wireless chargers for phones are all the rage.  They are easy to brand and everyone needs a phone charger.  The upside of a promotional wireless phone charger is that it will likely be used often so your brand will constantly be in front of whoever receives your promotional product.  Additionally, we saw some cool octopus-style charging cords that can charge multiple devices, of different kinds (smartphone, laptop, tablet, etc.), at once.

 

 

Our Takeaways from the 2019 PPAI Expo

2019 PPAI ExpoThe best part about the 2019 PPAI Expo is not necessarily the event itself, but all that we learn and take home to our clients.  We are most excited about a movement in our industry called PromoCares.  With PromoCares, all of our clients have access to supplies in our industry that give back to others in some way.  If you’ve read our blog before, you know that we believe strongly in not just connecting the dots for our clients but serving the community in which we live and leveraging the power of our clients to support organizations that give back. 

We cannot wait to share all that we learned at the conference with our clients.  If you are planning your 2019 marketing calendar or are ready to plan your next promotional products campaign, we at Connect the Dots would love to meet with you. We would be happy to share with you about the latest and greatest products in our industry and how you can utilize promotional products to promote your business and encourage brand loyalty.

05Nov/18

Holiday Promotional Products & Branded Year-End Gifts

holiday promotional productsIt has come to the time of year known as the ‘holiday season’ and with that, as well as the end of the calendar year, comes a lot of celebration.  Everyone enjoys being appreciated and rewarded for a year of hard work and customer loyalty.  First up on the holiday agenda is Thanksgiving and that reminds us that we have a lot to be thankful for.  Within the business world, we are thankful for our business, thankful for our employees, thankful for our customers, thankful for our friends and partners in our industry.  And, it is exactly that thankful spirit that we want to channel when we order holiday promotional products or year-end promotional products to give as gifts.

While there are promotional products for any budget, this is the time of year to really impress employees and customers with your thankfulness for the previous year and get them excited for the year to come.  Regardless of what holidays you celebrate, there is always something to celebrate this time of year, so we have broken down holiday promotional products into 3 primary categories to help you choose your end-of-year gifts.  The possibilities are endless so if you need help choosing or ordering your business holiday promotional products, Connect the Dots Promotions has the experience and knowledge you need to help you narrow down your choice and get your products ordered in time for the holiday season!

Holiday Promotional Products

Holiday Apparel Promotional Products
Promotional Jacket or Pullover
  • Everyone wants to be warm and cozy during the cold winter months and what better way to stay warm than with a cozy, branded jacket or pullover.  A custom branded jacket or pullover is not only functional and very useful but a great marketing tool because it will share your brand wherever the wearer goes.
Promotional Hat
      • Everyone needs a great hat and with a stylish branded hat, your employee or customer will be happy to represent your brand on their head!
Promotional T-Shirt
      • You can never have too many t-shirts and a branded t-shirt can be a handy promotional product.  You can encourage employees to wear their company shirt to work or company events and you can encourage customers to wear your shirt to your events or as part of a loyalty program.
Holiday Food Promotional Products
Promotional Chocolate, Popcorn, Nuts, Oh My!
      • It is pretty hard to go wrong giving someone a yummy treat! Whether you want to give a promotional food item to employees or customers, there is a myriad of options at a wide array of price points to accommodate any budget.  Food is always a crowd pleaser and they will remember who was so generous while they happily snack the day away!
Holiday Gadget Promotional Products
Promotional Tech
      • Everyone loves technology.  Anyone can always use a (or another!) PopSocket or portable Bluetooth speaker. You can print your brand right on it, a special message, a name or anything else you can think of and give the gift of technology this holiday season.
Promotional Water Bottle/Mug/Tumbler
      • Reusable water bottles, mugs, and tumblers are not only useful but eco-friendly.  They reduce waste and save money so they are already great, but once they are branded with your company logo, they will be even better because they will be a mobile marketing tool!
27Sep/18

8 Fun School Spirit Promotional Products to Show Your School Pride!

Get in the School Spirit with Promotional Products!

We all love to root for our favorite home team, represent our alma mater with pride, or show off our school colors!  Being a part of a school community is fun but the fun can be further enhanced with school spirit promotional items.  Whether you are preparing for ‘back-to-school,’ have a school spirit shop, a big homecoming game, athletic events, academic events, or just want to represent your school with pride every day, there are a wide array of promotional products that will excellently represent your school spirit.

Give Consumers What They Want & Foster School Loyalty with Promotional Products

School spirit promotional products never go out of style.  And, even if there are extras you can always give them away as a gesture of goodwill or reward for an achievement, or you could sell them in your school spirit shop! PPAI points out that smart young consumers (high school and college students, for example) are eager to be on trend while representing their school spirit during their school years and as alumni as well, “With more than 20 million students roaming U.S. college campuses this fall, building brand loyalty among them seems as easy as a course in underwater basketweaving. But the tastes and opinions of these savvy young consumers are as diverse as their backgrounds, so campaigns need to be thoughtful, targeted and on trend…Tote bags and backpacks, including inexpensive drawstring bags, are popular as well, she says. “Totes are used to carry stuff at events; backpacks are given out at orientation to carry books and laptops; drawstring bags are used to advertise events.” Rounding out the top three for Larick’s clients are portable drinkware options. “Disposable water bottles are being banned on many campuses we work with,” she says. “Students often carry water bottles and thermal coffee mugs around campus.” School spirit continues to live on for many alumni, particularly those who participated in campus organizations such as sports teams, fraternities and sororities.”  Custom school spirit promotional products will show off your school pride in style, provide traveling marketing opportunities for more people to learn about your school, serve many helpful purposes, and ultimately – they are a lot of fun!  

8 Fun School Spirit Promotional Products
  1. Drawstring Bag
      • Every kid can use a drawstring bag to tote their gym clothes, shoes, books, or other items!
  1. Cups or Tumblers
      • Everyone in the family will love having a custom school spirit cup or tumbler!
  1. Sports Ball
      • Whether you opt to customize a football, basketball, soccer ball, baseball or volleyball – custom school balls are great gifts! Give them to school athletic team members, students or families!
  1. Pens & Pencils
      • Pens and pencils are necessary school writing tools. They are also some of the most inexpensive promotional products! These budget-friendly school spirit promotional products are a great choice!
  1. Notebooks
      • Jot down class notes in style or just have a handy notebook at the ready with a custom logo notebook.
  1. Lanyards
      • Most schools today require student ID cards or badge.  A custom logo lanyard is not only spreading school spirit but a helpful accessory to promote school security!
  1. Hats
      • Hats are a staple in the promotional product industry, and for good reason – everybody loves a great hat!  It is the easiest and most convenient way to represent your favorite school while also keeping the sun out of your eyes!
  1. Stadium Seats or Cushions
      • Cheering on your school team can sometimes last hours but that doesn’t mean you have to be uncomfortable!  Sit on a customized school spirit stadium seat or cushion!

Connect the Dots Can Customize Your School Spirit Promotional Products!

At Connect the Dots Promotions, we recently had the opportunity to work with Scottsdale Christian Academy on their school spirit promotional products and we can’t wait to see them in action at their 2018 Homecoming football game! Go team go!

25Jun/18

High ROI on Promotional Products

What Type of ROI Can Promotional Products Offer?

When choosing marketing and promotional products, it is common to wonder what the ROI (return on investment) will be.  While this is understandable, there is no set formula for what works best in marketing.  It is impossible to predict what a promotional product’s “ROI” will be, particularly because in marketing there are different types of promotional product ROI.  To label a return on investment as only monetary would be significantly simplifying the impact that promotional products can have for your business.

What Exactly Constitutes ‘ROI’?

First, it is important to establish what ROI can mean for your business.  There is obviously monetary ROI – when a promotional product converts to a sale.  But, promotional products can also foster goodwill and enhance and extend your branding efforts.  Think about the marketing real estate of someone’s desk.  If someone sits at their desk every day then that is tremendous opportunity to market your brand if you can take up even a small portion of that real estate.  Calendars, notepads, mousepads, mugs, Bluetooth speakers, pens, and more that sit on everyone’s desks can be custom branded. Each time that person sits down at their desk they will see your logo.  This creates brand recognition/recall, fosters goodwill because they remember that you gave a gift, and may just be the reminder they need when they need your product or service to give you a call.  That is tremendous and diverse ROI!

Diversify Your Definition of ROI to See the True Potential of Promotional Products!

In addition to utilizing someone’s desk real estate, you can strategically use promotional products as creative marketing tools that create brand recognition and help you grow your social media presence.  Branded wearable promotional products are great to hand out at events.  You can encourage people to snap a pic and tag you so that they can win a prize.  Another fun way to increase social media engagement is to encourage people to snap a picture with your logo any time they see it.  For example, if they are out at the bank or a local restaurant and see your branded pen on the counter, they can take a picture of it and tag your social media profile to win a prize.  This enhances the ROI on a relatively small investment in a promotional pen and creates a grassroots marketing movement for your brand.  When discussing branded promotional product ROI, it is important to look at all the different ROI types and potential with any given item so that you can maximize your marketing budget!

13Feb/18

InfinityHR Creates a Branded Environment with Promotional Products

At Connect the Dots Promotions it is our pleasure to work with clients to strategically enhance their marketing campaigns.  We are fortunate to have many clients that are not only great to work with but with whom it is fun to collaborate on unique and exciting promotional products. We believe strongly in supporting local businesses which is why we are excited to share about a locally-based company – InfinityHR.

Connect the Dots Client Spotlight: InfinityHR

InfinityHR Branded EnvironmentInfinityHR provides clients of any size with an online employee benefits enrollment application.  What started as an employee benefits application has grown to include services that include HR solutions, hire to retire, and more – all in one location.  InfinityHR’s integrated solution for human capital management is a powerful and accessible HR software solutions tool.

InfinityHR Creates Branded Environment with Promotional Products

We recently had the pleasure of working with InfinityHR on their marketing and promotional products.  InfinityHR attended a trade show and their trade show display was exceptionally successful because they took advantage of what is known as creating a ‘branded environment.’  Today, many potential customers are inundated with marketing and advertising throughout every minute of their day – whether they realize it or not.  Because of that, businesses must take their promotional products, marketing, InfinityHR Branded Environment PopSocketand trade show displays to the next level to truly draw in a customer and grab their attention.  And, by creating a branded environment, once they are inside your trade show display, every moment of their experience will be an experience with your brand.  Forbes elaborates on why creating a branded environment complete with branded promotional products will attract today’s harder-to-reach clientele, “Millennials are happy to share their feelings about brands on social media and branded events are no exception. In fact, Splash found (and shared in Adweek) that 81% of millennials shared photos on social media at a branded event, 71% used the event’s hashtag, 67% followed the brand on social and 56% signed up for an email list. All of this interaction took place at a branded event where millennials received products such as bottles, t-shirts, hats, glasses, totes or pens. Although branded swag isn’t required for millennials to talk about their branded event experience on social, it does help when it comes to images. Give millennials something to wear and share and they will…Sometimes it can be as simple as having a really unique and cool branded item that millennials are bound to use and want to show off immediately. In this way, branded swag can masquerade as a free product.”

InfinityHR did an outstanding job creating a branded environment and providing clients with exciting and fun swag that they will want to use, wear, and show off!

InfinityHR Branded Interactive Game

InfinityHR Branded Environment Promotional Game

InfinityHR Branded PopSockets & Beverage Holders

InfinityHR Branded Environment PopSocket

InfinityHR Branded Beverage Holders and Pens

InfinityHR Branded Environment Beverage Holder Pens

InfinityHR’s trade show booth was fun, effective and the client interacted with their unique brand from the moment they walked in until the moment they left.  And, because they took fun branded promotional products with them, the interaction with InfinityHR’s brand is limitless.  If you are interested in learning more about creating a branded environment at an event or trade show or ordering exciting promotional products to attract potential products, Connect the Dots Promotions can help!  And, if you are in need of an outstanding application that assists you with employee benefits enrollment, HR solutions, hire to retire, or other services, contact InfinityHR!