Tag Archives: Pet Products

20Oct/19

Use Unique Promotional Products to Stand Out This Holiday Season (and Beyond!)

Use Promotional Products to Stand Out This Holiday Season (and Beyond!)

Example: Give out a yoga mat for “International Day of Yoga”

The holiday season is upon us and for most businesses, that means giving gifts to thank customers and employees for the year of loyalty, hard work, and continued patronage.  Giving a thoughtful gift is a great opportunity for a business to make a memorable impact and showcase appreciation while also extending a business’ brand awareness.  If you have been in business for some time, you have likely been on the receiving end of a holiday or end-of-year promotional product gift.  And, while we are not here to hate on a delicious holiday-themed food basket, we want to encourage you to get a little more outside the box.  

Why Blend in When You Can Stand Out?

Sure, you could give s traditional holiday gift and it will be appreciated.  But, how memorable will another tin of popcorn really be for your customers or employees?  Delicious? Obviously. Memorable? Maybe not.  You are utilizing a portion of your marketing budget to promotional products so why not take the opportunity to stand out and get the best return on investment with your holiday gifts!!

Who Said You Can Only Give a ‘Christmas’ or ‘Holiday’ Gift?!

The answer? Nobody!  Showing your appreciation to employees or clients is always a welcome gift, no matter the time of year or occasion.  And, in fact, it is probably far more memorable to give a fun, themed gift that is creative rather than getting lost in a sea of other similar promotional products during the holidays.  When it comes to optional holidays or occasions for promotional product gifting, there are endless possibilities.  

Example: You could give Bluetooth speakers for National Compliment Day and the message/compliment could be “You Rock!”

 

There are, of course, traditional holidays such as Halloween, Thanksgiving, Christmas, Hanukkah, New Years, and more!  But, what about something even more unique and memorable, such as World Kindness Day (November 13th), America Recycles Day (November 15th), Small Business Saturday (November 30th, National Hat Day (January 15th), National Compliment Day (January 24th), Love Your Pet Day (February 20th), National Napping Day (March 11th), International Day of Yoga (June 21st), and more!  Imagine the fun and creativity you could have choosing fun and useful promotional products for such holidays.  And, by getting outside the box and standing out from the pack, your gift will be more appreciated and memorable. 

Show Your Brand Personality with Strategically-Timed Promotional Products

Example: Give out a branded blanket for “National Napping Day”

Interact with your clients and employees in a unique and fun way by showcasing your brand’s fun and creative spirit.  Custom promotional products that display your branding are an ideal way to extend brand awareness.  Further, every time those products are used, it keeps your brand in your customers’ minds, making them far more likely to turn to you when they need services or products that you offer.  Holiday promotional products, and food products, in particular, are a heavily saturated market. Maximize your marketing dollars and get the best ROI by choosing a creative gift or unique holiday to make your mark!  Not sure where to start?  At Connect the Dots, we LOVE to get creative and help our clients think outside the box so that their promotional products make the biggest impact possible!

20May/19

Proposed China Tariff Will Have Major Impact on Promotional Products Industry (and Customers)

Forget Winter, the Tariff is Coming and it is Far More Ominous!

Proposed China TariffUsually, it is a hot new product making the buzz in the promotional products industry but right now the buzz is all about the proposed China tariff.  The proposed tariff will have a widespread impact on various industries, including a significant impact on the promotional products industry.  At Connect the Dots Promotions, we love to share our latest projects or interesting products with our clients and industry peers, but we also believe it is important to have a conversation about how important this proposed tariff is and examine just how wide-reaching the impact will be.

Trump Administration Proposed 25% Tariff Will Impact Everyone

If you have not yet heard the news, the Trump administration proposed 25% tariff on products imported from China.  Make no mistake, this is a HUGE tariff.  Not only is this tariff threatening businesses but, unfortunately, it is threatening widespread impact on our customers because it will lead to an increase in prices. 

USA Today explains what is at stake with the proposed China tariff increase, “The trade war with China could cause prices to rise on everything from toys to clothing, but it also could lead to ‘widespread store closures,’ according to a report by UBS.  The investment bank’s analysis said tariffs on Chinese imports could put $40 billion of sales and 12,000 stores at risk…’We think potential 25% tariffs on Chinese imports could accelerate pressure on these company’s profit margins to the point where major store closures become a real possibility.” Earlier this month, the Trump administration increased U.S. tariffs on $200 billion in Chinese imports from 10% to 25%. The president has also threatened to add a 25% tariff on almost all the remaining $325 billion in goods shipped in from China… ‘We’re going to continue to do everything we can to keep prices low,’ said Brett Biggs, Walmart’s chief financial officer and executive vice president, during a call with reporters Thursday. ‘However, increased tariffs will lead to increased prices we believe for our customers.’”

Proposed China Tariff Will Have a Big Impact on All Businesses & Their Clients

Proposed China TariffThe proposed increase will certainly impact large retailers like Walmart, but it will be an even larger strain on small businesses.  While we still have not seen exactly how this proposed China tariff will play out exactly, if it does go into effect as planned, it will most likely lead to increased prices. 

Because of this, and because we love our clients so much and don’t want to see their marketing impacted by this, we highly encourage our customers to consider looking ahead at the next 6 months – 1 year and consider what they have planned for marketing and promotional products.  If you have not yet, start planning your marketing calendar out and considering if now is a good time to order for fall, back-to-school, holidays, end-of-year, or other occasions for which you might want promotional products.  By ordering sooner rather than later (before a new tariff is implemented), you will take advantage of lower prices that will no longer be around if the tariff goes into effect.

Plan Ahead to Avoid Paying Higher Prices If Higher Tariff is Enacted

At Connect the Dots Promotions, you can always count on our dedication to you, our client.  We have been well aware of the proposed tariff for some time and are anticipating the potential increase by researching American made products and other sources to keep costs low but, unfortunately, if the tariff does go into place, it will likely mean increased pricing.  If you are interested in discussing your marketing plan, alternative marketing strategies, or investing in promotional products now to avoid

31Jan/19

Why the 2019 PPAI Expo in Las Vegas Was a Must-Attend Event!

2019 PPAI Expo Recap

2019 PPAI Expo2019 PPAI ExpoWe are home from the PPAI Expo and wow – we saw so much, learned even more, and had a great time connecting with old and new friends!  It was great to attend the 2019 PPAI Expo with our whole team because there is so much to take in and we were able to have three sets of eyes.  Also, having three people let us be very organized about what we saw, learned, and visited!  Every year at the PPAI Expo is a great experience and 2019 certainly did not disappoint.

 

 

Preparing for Year Ahead with the 2019 PPAI Expo

2019 PPAI ExpoWe love that the PPAI Expo is at the beginning of the year because it allows us to see the latest and greatest products while our clients are preparing marketing strategies for the year ahead.  We have projects on the horizon for clients and, knowing that, we were able to connect the right products with the coming projects.  

 

 

 

What We Saw at the 2019 PPAI Expo

2019 PPAI Expo 2019 PPAI ExpoTech promotional products have been popular for a while and this year was no exception.  Wireless chargers for phones are all the rage.  They are easy to brand and everyone needs a phone charger.  The upside of a promotional wireless phone charger is that it will likely be used often so your brand will constantly be in front of whoever receives your promotional product.  Additionally, we saw some cool octopus-style charging cords that can charge multiple devices, of different kinds (smartphone, laptop, tablet, etc.), at once.

 

 

Our Takeaways from the 2019 PPAI Expo

2019 PPAI ExpoThe best part about the 2019 PPAI Expo is not necessarily the event itself, but all that we learn and take home to our clients.  We are most excited about a movement in our industry called PromoCares.  With PromoCares, all of our clients have access to supplies in our industry that give back to others in some way.  If you’ve read our blog before, you know that we believe strongly in not just connecting the dots for our clients but serving the community in which we live and leveraging the power of our clients to support organizations that give back. 

We cannot wait to share all that we learned at the conference with our clients.  If you are planning your 2019 marketing calendar or are ready to plan your next promotional products campaign, we at Connect the Dots would love to meet with you. We would be happy to share with you about the latest and greatest products in our industry and how you can utilize promotional products to promote your business and encourage brand loyalty.

05Nov/18

Holiday Promotional Products & Branded Year-End Gifts

holiday promotional productsIt has come to the time of year known as the ‘holiday season’ and with that, as well as the end of the calendar year, comes a lot of celebration.  Everyone enjoys being appreciated and rewarded for a year of hard work and customer loyalty.  First up on the holiday agenda is Thanksgiving and that reminds us that we have a lot to be thankful for.  Within the business world, we are thankful for our business, thankful for our employees, thankful for our customers, thankful for our friends and partners in our industry.  And, it is exactly that thankful spirit that we want to channel when we order holiday promotional products or year-end promotional products to give as gifts.

While there are promotional products for any budget, this is the time of year to really impress employees and customers with your thankfulness for the previous year and get them excited for the year to come.  Regardless of what holidays you celebrate, there is always something to celebrate this time of year, so we have broken down holiday promotional products into 3 primary categories to help you choose your end-of-year gifts.  The possibilities are endless so if you need help choosing or ordering your business holiday promotional products, Connect the Dots Promotions has the experience and knowledge you need to help you narrow down your choice and get your products ordered in time for the holiday season!

Holiday Promotional Products

Holiday Apparel Promotional Products
Promotional Jacket or Pullover
  • Everyone wants to be warm and cozy during the cold winter months and what better way to stay warm than with a cozy, branded jacket or pullover.  A custom branded jacket or pullover is not only functional and very useful but a great marketing tool because it will share your brand wherever the wearer goes.
Promotional Hat
      • Everyone needs a great hat and with a stylish branded hat, your employee or customer will be happy to represent your brand on their head!
Promotional T-Shirt
      • You can never have too many t-shirts and a branded t-shirt can be a handy promotional product.  You can encourage employees to wear their company shirt to work or company events and you can encourage customers to wear your shirt to your events or as part of a loyalty program.
Holiday Food Promotional Products
Promotional Chocolate, Popcorn, Nuts, Oh My!
      • It is pretty hard to go wrong giving someone a yummy treat! Whether you want to give a promotional food item to employees or customers, there is a myriad of options at a wide array of price points to accommodate any budget.  Food is always a crowd pleaser and they will remember who was so generous while they happily snack the day away!
Holiday Gadget Promotional Products
Promotional Tech
      • Everyone loves technology.  Anyone can always use a (or another!) PopSocket or portable Bluetooth speaker. You can print your brand right on it, a special message, a name or anything else you can think of and give the gift of technology this holiday season.
Promotional Water Bottle/Mug/Tumbler
      • Reusable water bottles, mugs, and tumblers are not only useful but eco-friendly.  They reduce waste and save money so they are already great, but once they are branded with your company logo, they will be even better because they will be a mobile marketing tool!
25Jun/18

High ROI on Promotional Products

What Type of ROI Can Promotional Products Offer?

When choosing marketing and promotional products, it is common to wonder what the ROI (return on investment) will be.  While this is understandable, there is no set formula for what works best in marketing.  It is impossible to predict what a promotional product’s “ROI” will be, particularly because in marketing there are different types of promotional product ROI.  To label a return on investment as only monetary would be significantly simplifying the impact that promotional products can have for your business.

What Exactly Constitutes ‘ROI’?

First, it is important to establish what ROI can mean for your business.  There is obviously monetary ROI – when a promotional product converts to a sale.  But, promotional products can also foster goodwill and enhance and extend your branding efforts.  Think about the marketing real estate of someone’s desk.  If someone sits at their desk every day then that is tremendous opportunity to market your brand if you can take up even a small portion of that real estate.  Calendars, notepads, mousepads, mugs, Bluetooth speakers, pens, and more that sit on everyone’s desks can be custom branded. Each time that person sits down at their desk they will see your logo.  This creates brand recognition/recall, fosters goodwill because they remember that you gave a gift, and may just be the reminder they need when they need your product or service to give you a call.  That is tremendous and diverse ROI!

Diversify Your Definition of ROI to See the True Potential of Promotional Products!

In addition to utilizing someone’s desk real estate, you can strategically use promotional products as creative marketing tools that create brand recognition and help you grow your social media presence.  Branded wearable promotional products are great to hand out at events.  You can encourage people to snap a pic and tag you so that they can win a prize.  Another fun way to increase social media engagement is to encourage people to snap a picture with your logo any time they see it.  For example, if they are out at the bank or a local restaurant and see your branded pen on the counter, they can take a picture of it and tag your social media profile to win a prize.  This enhances the ROI on a relatively small investment in a promotional pen and creates a grassroots marketing movement for your brand.  When discussing branded promotional product ROI, it is important to look at all the different ROI types and potential with any given item so that you can maximize your marketing budget!

11Jan/18

Connect the Dots Is Attending the 2018 PPAI Expo

2018 PPAI Expo: January 15-18, 2018

2018 PPAI ExpoThe PPAI Expo 2018 is this weekend and Karie, Marcie, and Kim could not be more excited to attend this year’s event.  We always love attending this event because it is a great time to learn about the latest and most exciting promotional products, receive industry education, and enjoy a time connecting with other industry professionals.

This year, the PPAI Expo is going all out, “In 2018 The PPAI Expo brought more than 12,000 distributors from more than 4,500 companies together under one roof for the five-day event.The PPAI Expo features more than 1,200 exhibiting companies showcasing more than a quarter million products over 1,000,000 square feet of the Mandalay Bay Convention Center, the fifth largest convention center in the U.S.”

2018 Promotional Products

We will be on the 2018 PPAI Expo floor on Tuesday and Wednesday. If you have heard of a product or marketing tool or are just looking for something in particular, let us know!  We will go “shopping” at the show just for you!

Attending the PPAI Expo 2018 is going to be a great time to see the newest promotional products and marketing tools.  Thousands of suppliers attend the event and bring products they want to highlight or that are a current trend.  There is over one million square feet of trade show exhibit hall and hundreds of products being showcased at the event including new promotional products, green promotional products, incentive promotional products. There is literally every promotional product you could want or need, for every industry! Additionally, there are also a wide array of promotional product price points for any marketing budget.

 

2018 PPAI Expo Education

In addition to looking at thousands of new 2018 promotional products, we will also be receiving education.  Monday will be a day filled with education for Connect the Dots.  There are many opportunities to gain industry knowledge and keynote luncheons with outstanding speakers.  It is always nice to gain additional industry insight from fellow marketing industry professionals.

The popular saying, “What happens in Vegas stays in Vegas” will not be true of our trip to the 2018 PPAI Expo in Vegas. We are excited to bring back everything we learn at the PPAI Expo so that we can continue to provide our clients with the best service and promotional products available in 2018!

26Jul/17

5 Fun & Effective Pet Promotional Products

When you are choosing promotional products you want to focus on products that will interest and intrigue people.  It can be hard to choose one product that will be useful for a wide array of people.  Pet promotional products are a great choice because many people have pets. The statistics show that tens of millions of people in the U.S. alone have at least 1 pet.  The ASPCA provides insight into just how many people have pets, “It’s estimated that 78 million dogs and 85.8 million cats are owned in the United States. Approximately 44% of all households in the United States have a dog, and 35% have a cat.” There is a pet-themed holiday each month of the year so it is always a great time to appeal to pet lovers.  Promotional products have been proven to be a cost-efficient, effective marketing strategy.  Choosing pet-themed promotional products will make your brand truly stand out from the crowd.  Pet owners tend to be very passionate about their pets.  Showing people that you are a pet-friendly brand will appeal to a potential customer.  And, since they are likely to use the product they will be reminded of your brand on a regular basis.  Attract new clients in a unique ways with these 5 pet-themed promotional products.

5 Fun & Effective Pet Promotional Products

  1. Branded Tennis Ball
    • pet promotional products - tennis ballEvery dog loves to play fetch and many cats are very playful as well. A tennis ball is one of the many great and universally-friendly pet promotional products.  Further, a branded tennis ball is a great gift because it appeals to a diverse audience.  A branded tennis ball can be given to just about anyone, even if they don’t have pets!  Every time the recipient uses that tennis ball and has fun, they will be immediately reminded of your brand.
  2. Pet Bag Dispenser
    • pet promotional products - bag dispenserAll dogs have to go to the bathroom from time to time. If you go on a lot of walks with your dog, visit a dog park, or go on hikes, you might need to clean up after your dog goes to the bathroom in a public place.  Pet bag dispensers are convenient and discreet.  They often have a keychain attached so they can be added to someone’s keyring or attached to a backpack.  Every time a pet owner has to clean up after their dog, they will be thankful your brand was so generous with a pet promotional product.
  3. Portable Pet Food/Water Bowl
    • pet promotional products - portable dog bowlGetting out of the house with your pet can be a lot of fun but you also need to be prepared. Pets need food and water during walks or hikes or if you plan to be out for an extended period of time.  Choose from traditional pet food and water bowls or collapsible travel food and water bowls with your custom branding imprinted right on them.
  4. Branded Pet Toy
    • pet promotional products - branded pet toyDogs love to play with chew toys, ropes, Frisbees and other fun items for recreation. Every time a pet owner reaches for a toy for their pet, make sure it is a branded toy with your custom logo.  They will use it often and it will help create brand recognition in a subtle yet effective way.
  5. Promotional Leash
    • Pet Promotional Products - LeashIf you take your pet for walks like most owners do, you probably need a leash for safety. There are many different styles of promotional leashes that can be ordered with your custom branding.  Not only will a pet owner see your branding, but everywhere they walk your branding will be seen by others.