Tag Archives: popsocket

05Nov/18

Holiday Promotional Products & Branded Year-End Gifts

holiday promotional productsIt has come to the time of year known as the ‘holiday season’ and with that, as well as the end of the calendar year, comes a lot of celebration.  Everyone enjoys being appreciated and rewarded for a year of hard work and customer loyalty.  First up on the holiday agenda is Thanksgiving and that reminds us that we have a lot to be thankful for.  Within the business world, we are thankful for our business, thankful for our employees, thankful for our customers, thankful for our friends and partners in our industry.  And, it is exactly that thankful spirit that we want to channel when we order holiday promotional products or year-end promotional products to give as gifts.

While there are promotional products for any budget, this is the time of year to really impress employees and customers with your thankfulness for the previous year and get them excited for the year to come.  Regardless of what holidays you celebrate, there is always something to celebrate this time of year, so we have broken down holiday promotional products into 3 primary categories to help you choose your end-of-year gifts.  The possibilities are endless so if you need help choosing or ordering your business holiday promotional products, Connect the Dots Promotions has the experience and knowledge you need to help you narrow down your choice and get your products ordered in time for the holiday season!

Holiday Promotional Products

Holiday Apparel Promotional Products
Promotional Jacket or Pullover
  • Everyone wants to be warm and cozy during the cold winter months and what better way to stay warm than with a cozy, branded jacket or pullover.  A custom branded jacket or pullover is not only functional and very useful but a great marketing tool because it will share your brand wherever the wearer goes.
Promotional Hat
      • Everyone needs a great hat and with a stylish branded hat, your employee or customer will be happy to represent your brand on their head!
Promotional T-Shirt
      • You can never have too many t-shirts and a branded t-shirt can be a handy promotional product.  You can encourage employees to wear their company shirt to work or company events and you can encourage customers to wear your shirt to your events or as part of a loyalty program.
Holiday Food Promotional Products
Promotional Chocolate, Popcorn, Nuts, Oh My!
      • It is pretty hard to go wrong giving someone a yummy treat! Whether you want to give a promotional food item to employees or customers, there is a myriad of options at a wide array of price points to accommodate any budget.  Food is always a crowd pleaser and they will remember who was so generous while they happily snack the day away!
Holiday Gadget Promotional Products
Promotional Tech
      • Everyone loves technology.  Anyone can always use a (or another!) PopSocket or portable Bluetooth speaker. You can print your brand right on it, a special message, a name or anything else you can think of and give the gift of technology this holiday season.
Promotional Water Bottle/Mug/Tumbler
      • Reusable water bottles, mugs, and tumblers are not only useful but eco-friendly.  They reduce waste and save money so they are already great, but once they are branded with your company logo, they will be even better because they will be a mobile marketing tool!
27Sep/18

8 Fun School Spirit Promotional Products to Show Your School Pride!

Get in the School Spirit with Promotional Products!

We all love to root for our favorite home team, represent our alma mater with pride, or show off our school colors!  Being a part of a school community is fun but the fun can be further enhanced with school spirit promotional items.  Whether you are preparing for ‘back-to-school,’ have a school spirit shop, a big homecoming game, athletic events, academic events, or just want to represent your school with pride every day, there are a wide array of promotional products that will excellently represent your school spirit.

Give Consumers What They Want & Foster School Loyalty with Promotional Products

School spirit promotional products never go out of style.  And, even if there are extras you can always give them away as a gesture of goodwill or reward for an achievement, or you could sell them in your school spirit shop! PPAI points out that smart young consumers (high school and college students, for example) are eager to be on trend while representing their school spirit during their school years and as alumni as well, “With more than 20 million students roaming U.S. college campuses this fall, building brand loyalty among them seems as easy as a course in underwater basketweaving. But the tastes and opinions of these savvy young consumers are as diverse as their backgrounds, so campaigns need to be thoughtful, targeted and on trend…Tote bags and backpacks, including inexpensive drawstring bags, are popular as well, she says. “Totes are used to carry stuff at events; backpacks are given out at orientation to carry books and laptops; drawstring bags are used to advertise events.” Rounding out the top three for Larick’s clients are portable drinkware options. “Disposable water bottles are being banned on many campuses we work with,” she says. “Students often carry water bottles and thermal coffee mugs around campus.” School spirit continues to live on for many alumni, particularly those who participated in campus organizations such as sports teams, fraternities and sororities.”  Custom school spirit promotional products will show off your school pride in style, provide traveling marketing opportunities for more people to learn about your school, serve many helpful purposes, and ultimately – they are a lot of fun!  

8 Fun School Spirit Promotional Products
  1. Drawstring Bag
      • Every kid can use a drawstring bag to tote their gym clothes, shoes, books, or other items!
  1. Cups or Tumblers
      • Everyone in the family will love having a custom school spirit cup or tumbler!
  1. Sports Ball
      • Whether you opt to customize a football, basketball, soccer ball, baseball or volleyball – custom school balls are great gifts! Give them to school athletic team members, students or families!
  1. Pens & Pencils
      • Pens and pencils are necessary school writing tools. They are also some of the most inexpensive promotional products! These budget-friendly school spirit promotional products are a great choice!
  1. Notebooks
      • Jot down class notes in style or just have a handy notebook at the ready with a custom logo notebook.
  1. Lanyards
      • Most schools today require student ID cards or badge.  A custom logo lanyard is not only spreading school spirit but a helpful accessory to promote school security!
  1. Hats
      • Hats are a staple in the promotional product industry, and for good reason – everybody loves a great hat!  It is the easiest and most convenient way to represent your favorite school while also keeping the sun out of your eyes!
  1. Stadium Seats or Cushions
      • Cheering on your school team can sometimes last hours but that doesn’t mean you have to be uncomfortable!  Sit on a customized school spirit stadium seat or cushion!

Connect the Dots Can Customize Your School Spirit Promotional Products!

At Connect the Dots Promotions, we recently had the opportunity to work with Scottsdale Christian Academy on their school spirit promotional products and we can’t wait to see them in action at their 2018 Homecoming football game! Go team go!

25Jun/18

High ROI on Promotional Products

What Type of ROI Can Promotional Products Offer?

When choosing marketing and promotional products, it is common to wonder what the ROI (return on investment) will be.  While this is understandable, there is no set formula for what works best in marketing.  It is impossible to predict what a promotional product’s “ROI” will be, particularly because in marketing there are different types of promotional product ROI.  To label a return on investment as only monetary would be significantly simplifying the impact that promotional products can have for your business.

What Exactly Constitutes ‘ROI’?

First, it is important to establish what ROI can mean for your business.  There is obviously monetary ROI – when a promotional product converts to a sale.  But, promotional products can also foster goodwill and enhance and extend your branding efforts.  Think about the marketing real estate of someone’s desk.  If someone sits at their desk every day then that is tremendous opportunity to market your brand if you can take up even a small portion of that real estate.  Calendars, notepads, mousepads, mugs, Bluetooth speakers, pens, and more that sit on everyone’s desks can be custom branded. Each time that person sits down at their desk they will see your logo.  This creates brand recognition/recall, fosters goodwill because they remember that you gave a gift, and may just be the reminder they need when they need your product or service to give you a call.  That is tremendous and diverse ROI!

Diversify Your Definition of ROI to See the True Potential of Promotional Products!

In addition to utilizing someone’s desk real estate, you can strategically use promotional products as creative marketing tools that create brand recognition and help you grow your social media presence.  Branded wearable promotional products are great to hand out at events.  You can encourage people to snap a pic and tag you so that they can win a prize.  Another fun way to increase social media engagement is to encourage people to snap a picture with your logo any time they see it.  For example, if they are out at the bank or a local restaurant and see your branded pen on the counter, they can take a picture of it and tag your social media profile to win a prize.  This enhances the ROI on a relatively small investment in a promotional pen and creates a grassroots marketing movement for your brand.  When discussing branded promotional product ROI, it is important to look at all the different ROI types and potential with any given item so that you can maximize your marketing budget!

30Apr/18

Promotional Product Client Spotlight: Jean Briese – Arizona Motivational Speaker

Promotional Products Popsockets CoastersAt Connect the Dots Promotions, we love to shine a spotlight on some of our awesome customers and the exciting promotional products they have implemented in their marketing campaigns.  As a local, woman-owned company, we prioritize supporting local businesses and get particularly excited to showcase other women-owned businesses in Arizona. We recently had the pleasure of working with Jean Briese, a gifted communicator, business leader, sales coach, and life coach.

Jean Briese knows what it takes to succeed in business and life and so we consider it a particular honor that she recognizes the power of promotional products.  Jean ordered both coasters and POPSOCKETS as thank you gifts for her clients and also as follow up gifts with potential clients.

Don’t Just Give a Gift – Give a Branded Gift!

Jean understands the power of an excellent presentation and that goes for promotional products as well.  A gift is always better received in pretty packaging and the packaging represents an extension of your brand as well.  Custom promotional products like coasters and POPSOCKETS are things that are incredibly useful which means that they will provide great ROI since every time a client reaches for them, they will see your branding and be reminded of your generosity and excellent business.

A Personal Touch Makes a Big Impact

In today’s digital, highly automated era, a personal touch goes a long way.  Something as simple as a branded promotional product and a thank you note can have a big impact on a client’s impression of your business and ultimately, client retention.

Inspire, Imagine, Transform

Jean sets out to inspire you, help you imagine, and help you transform your life. If you are in need of high-quality sales coaching, life coaching, or a motivational speaker for your next event, we cannot recommend Jean Briese enough.

13Feb/18

InfinityHR Creates a Branded Environment with Promotional Products

At Connect the Dots Promotions it is our pleasure to work with clients to strategically enhance their marketing campaigns.  We are fortunate to have many clients that are not only great to work with but with whom it is fun to collaborate on unique and exciting promotional products. We believe strongly in supporting local businesses which is why we are excited to share about a locally-based company – InfinityHR.

Connect the Dots Client Spotlight: InfinityHR

InfinityHR Branded EnvironmentInfinityHR provides clients of any size with an online employee benefits enrollment application.  What started as an employee benefits application has grown to include services that include HR solutions, hire to retire, and more – all in one location.  InfinityHR’s integrated solution for human capital management is a powerful and accessible HR software solutions tool.

InfinityHR Creates Branded Environment with Promotional Products

We recently had the pleasure of working with InfinityHR on their marketing and promotional products.  InfinityHR attended a trade show and their trade show display was exceptionally successful because they took advantage of what is known as creating a ‘branded environment.’  Today, many potential customers are inundated with marketing and advertising throughout every minute of their day – whether they realize it or not.  Because of that, businesses must take their promotional products, marketing, InfinityHR Branded Environment PopSocketand trade show displays to the next level to truly draw in a customer and grab their attention.  And, by creating a branded environment, once they are inside your trade show display, every moment of their experience will be an experience with your brand.  Forbes elaborates on why creating a branded environment complete with branded promotional products will attract today’s harder-to-reach clientele, “Millennials are happy to share their feelings about brands on social media and branded events are no exception. In fact, Splash found (and shared in Adweek) that 81% of millennials shared photos on social media at a branded event, 71% used the event’s hashtag, 67% followed the brand on social and 56% signed up for an email list. All of this interaction took place at a branded event where millennials received products such as bottles, t-shirts, hats, glasses, totes or pens. Although branded swag isn’t required for millennials to talk about their branded event experience on social, it does help when it comes to images. Give millennials something to wear and share and they will…Sometimes it can be as simple as having a really unique and cool branded item that millennials are bound to use and want to show off immediately. In this way, branded swag can masquerade as a free product.”

InfinityHR did an outstanding job creating a branded environment and providing clients with exciting and fun swag that they will want to use, wear, and show off!

InfinityHR Branded Interactive Game

InfinityHR Branded Environment Promotional Game

InfinityHR Branded PopSockets & Beverage Holders

InfinityHR Branded Environment PopSocket

InfinityHR Branded Beverage Holders and Pens

InfinityHR Branded Environment Beverage Holder Pens

InfinityHR’s trade show booth was fun, effective and the client interacted with their unique brand from the moment they walked in until the moment they left.  And, because they took fun branded promotional products with them, the interaction with InfinityHR’s brand is limitless.  If you are interested in learning more about creating a branded environment at an event or trade show or ordering exciting promotional products to attract potential products, Connect the Dots Promotions can help!  And, if you are in need of an outstanding application that assists you with employee benefits enrollment, HR solutions, hire to retire, or other services, contact InfinityHR!

11Jan/18

Connect the Dots Is Attending the 2018 PPAI Expo

2018 PPAI Expo: January 15-18, 2018

2018 PPAI ExpoThe PPAI Expo 2018 is this weekend and Karie, Marcie, and Kim could not be more excited to attend this year’s event.  We always love attending this event because it is a great time to learn about the latest and most exciting promotional products, receive industry education, and enjoy a time connecting with other industry professionals.

This year, the PPAI Expo is going all out, “In 2018 The PPAI Expo brought more than 12,000 distributors from more than 4,500 companies together under one roof for the five-day event.The PPAI Expo features more than 1,200 exhibiting companies showcasing more than a quarter million products over 1,000,000 square feet of the Mandalay Bay Convention Center, the fifth largest convention center in the U.S.”

2018 Promotional Products

We will be on the 2018 PPAI Expo floor on Tuesday and Wednesday. If you have heard of a product or marketing tool or are just looking for something in particular, let us know!  We will go “shopping” at the show just for you!

Attending the PPAI Expo 2018 is going to be a great time to see the newest promotional products and marketing tools.  Thousands of suppliers attend the event and bring products they want to highlight or that are a current trend.  There is over one million square feet of trade show exhibit hall and hundreds of products being showcased at the event including new promotional products, green promotional products, incentive promotional products. There is literally every promotional product you could want or need, for every industry! Additionally, there are also a wide array of promotional product price points for any marketing budget.

 

2018 PPAI Expo Education

In addition to looking at thousands of new 2018 promotional products, we will also be receiving education.  Monday will be a day filled with education for Connect the Dots.  There are many opportunities to gain industry knowledge and keynote luncheons with outstanding speakers.  It is always nice to gain additional industry insight from fellow marketing industry professionals.

The popular saying, “What happens in Vegas stays in Vegas” will not be true of our trip to the 2018 PPAI Expo in Vegas. We are excited to bring back everything we learn at the PPAI Expo so that we can continue to provide our clients with the best service and promotional products available in 2018!

02Aug/17

Christmas in August? Start Planning Your Holiday Marketing Campaign Now!

promotional holiday giftsTemperatures are hot outside but did you know that it is already time to be planning ahead for the holidays?  When strategically planned in advance, your marketing campaign will be well-executed and successful.  During the holidays, the mall isn’t the only crowded place.  Every business wants custom branded promotional holiday gifts or logo products at the end of the year.  This rush tends to lead to a lot of panic and rushed decision making. Also, you may potentially experience a delay in getting your items if production times are slow because of volume.  We may be used to instant gratification but if you want great custom holiday promotional products items don’t wait!  To give promotional gifts to employees or customers during the holidays, you need to start planning now.

Think You Don’t Have the Budget for Promotional Holiday Gifts? Think Again!

promotional holiday giftsMany businesses think they don’t have the budget to do a gift during the holidays but that is a misconception.  Investing in promotional holiday gifts and a strong holiday marketing campaign can pay off big for your company, as the U.S. Small Business Administration points out, “According to a 2013 survey by Constant Contact, participating in holiday season marketing is a rewarding venture for small businesses, with 52 percent of respondents reporting that new customers attained during the holidays become repeat, loyal customers…Constant Contact also reports that only 31 percent of small businesses surveyed start planning for the holidays between two and three months in advance. Now this doesn’t mean that these businesses won’t be ready, but it’s more than likely that the campaigns and events that they run will be pretty generic. Without planning, these campaigns won’t take into account what’s worked well in the past (and I don’t mean gut feelings, but real, hard metrics). They also won’t allow much time for originality, no matter how creative you think you are.”  Often, if you plan ahead you are able to secure the best pricing and availability on your promotional holiday gifts.

Strategically Market Your Brand During the Holidays

promotional holiday giftsWhen you plan ahead, you can discuss you can carefully weigh your marketing options.  This will allow you to tailor a marketing campaign and promotional products to your brand and customers. There is more than simply celebrating Christmas, Hanukkah or the Holiday Season in general in December.  Get creative with your marketing and make a memorable impact!  October is Breast Cancer Awareness month so consider ordering promotional products to give to employees or survivors.  Halloween is in October and why not have a little fun with your promotional products?  Also, both Veteran’s Day and Thanksgiving are in November and offer unique opportunities to promote your business. Avoid the headache of having your promotional items delayed or backordered because of the seasonal rush. Maximize your 2017 holiday marketing campaign and start planning for your promotional holiday gifts now!

12Jul/17

Promotional Products and Spiritwear for Schools and Universities

Create School Spirit with Custom School Promotional Products and Spiritwear!

It may feel like summer has just begun but it’s already time to start thinking about your “back to school”! And we don’t just mean school supplies, we mean school marketing.  Every type of school or any size needs promotional products to encourage school spirit.  There are many different kinds of school spiritwear and school promotional products.  These products pump students, parents, and school sports fans for the new school year!  Promotional products and spiritwear generate school spirit, goodwill, excitement, loyalty, and more!  Sell your school promotional products and spiritwear in the school shop. And, give your custom promotional products away for exciting promotions or to alumni and donors as a gift for donations!

school promotional products apparelThere are certain school promotional products and spiritwear that are great for any type of school.  For example, t-shirts are a great promotional item for any school. They can help entice parents to join an elementary school PTO or PTA which all schools need. And, promotional apparel is great for teenagers in high school or young adults in college.  Parents are always proud to represent their child’s school so a school cannot go wrong ordering school t-shirts.  Additionally, promotional pens are useful for any school because people always need pens!  And, as an added bonus, if the pens get left somewhere it will help promote the school to new people!  To continue, bookmarks make a great promotional product because they are inexpensive yet useful.

school promotional products stadium seatThere are many promotional products or spiritwear items that work well for high schools or colleges (though many would still be great for elementary schools as well!).  If your school has an athletic program, great spiritwear is a must!  Hats, t-shirts, and sweatshirts are some of the most popular.  But, don’t forget the fans and tailgating crowd!  Custom printed logo folding chairs, seat cushions, umbrellas, misting fans, water bottles, or coolers are sure to be crowd-pleasers.

Additionally, when ordering promotional products for high schools or universities it is a great idea to stock the school shop with many “school staples.”  These can include promotional notebooks, logo pens, calculators, rulers, tote bags, backpacks, highlighters, sticky notes, staplers, flash drives, coffee mugs, and more!  Every student needs many or all of these things so why not provide them an opportunity to purchase them with your school’s logo on them or give them out as gifts to students!

school promotional products earbudsFinally, promotional products and spiritwear do not have to be all serious or studious, have some fun!  Some fun promotional products for schools or universities include logo sunglasses, footballs, Frisbees, headphones/earbuds, stress ball, mascot plushes, or phone charger/power bank.  Seeing students wear spiritwear or use custom promotional products creates an atmosphere of loyalty, fun, and excitement.  Prospective students will want to be a part of that kind of community, donors will want to give donations, students will feel like they are part of something fun and exciting, and parents will want to participate.  Contact Connect the Dots to order your school or university promotional products now to be prepared for the new school year!