Attending the PPAI Expo is something that our team at Connect the Dots looks forward to every year. And, the 2020 PPAI Expo in Las Vegas did not disappoint! One of the reasons we look so forward to the PPAI Expo is learning about the latest trends in promotional products (trust us, this is only one, stay tuned, there will be more blogs soon about the other things we enjoyed while attending!).
What we really loved about the trends we saw this year is that the trends weren’t simply feature or style-related, there were some trends in the core essence and intention of promotional products. This is so important because promotional products are not just basic marketing tools, they can be used as powerful and complex tools that are both useful and impactful which further raises brand awareness.
2020 PPAI Expo Trend #1: Connection & Protection
It is no wonder that we at Connect the Dots loves this trend – it is at the core of what we as s company strive to achieve – connection. Fleeting moments and flashy trends are fun and can be useful but when it comes to lasting impact that develops true brand-awareness and loyalty, connection is the name of the game. Promotional products that foster connection include things that make you feel good and/or give back to a specific cause.
When you know better, you do better – or at least that is the hope and trend we are seeing in promotional products for 2020. Generation Z cares more about protecting the earth more than any generation ever before. Fortunately for our clients, we have special search tools to make it simple to search product lines that give back to specific charities or causes.
2020 PPAI Expo Trend #2: Homeward-Thinking
So often, promotional products are for a specific task or purpose that is work-related (mouse-pad, calendar, pens, etc.), fitness or activity-related (water bottle, gym bag, stress ball, etc.) but now the focus is turning homeward. By this, we mean that promotional products are much more personal and focused on well-being and quality of life. For example, sleep is the hottest new luxury – yes, we said sleep. More and more people know how important sleep is and are making self-care goals to get more sleep – why miss the marketing bandwagon here? Perhaps a promotional product focused on improving the quality of sleep experience is something that would not only be deeply appreciated but would make a lasting, positive marketing impact.
Additionally, much more focus is on quality experiences a part of a marketing moment including immersive experiences and other activities that encourage experiential play such as escape rooms or other experiences like Meowolf. These types of promotional products and experiences encourage people to be present and in the moment and that is certainly a hot trend for 2020!