Connect the Dots Promotions can truly attest to the fact that the pen is one of the most powerful and effective promotional products in the industry. Standing just behind clothing, pens are the second largest category sold in our industry as a whole. The pen has the ability to serve as mobile advertising throughout each client’s community and can be as specific and customized as another other product. Not to mention their inexpensive price, pens also serve their purpose after getting lost by continuing to spread the word. Encourage your employees to “lose” their pens throughout the community and entice your clients with a prize if they find your pen and post a picture of it to your Facebook wall. Get creative with the Power of the Pen!